That’s right. Almost half of marketers are dedicating budget money to influencer marketing.
When planning your influencer budget, make sure to set aside funds for content promotion. Similarly to crafting content after their visit, dedicate funds to promoting said content.
You may even consider constructing an entire ad campaign surrounding the influencer. TwoSix Digital would be happy to assist in helping you budget, and set up ads to have the most impact. Learn more about our Integrated Digital Campaign Services here.