Trending at TwoSix: Automatic Email Confirmations

Destination Marketing Organizations put a lot of stock into their e-newsletter subscribers. The growing numbers are highlighted in board reports, the data is used for social media advertising, and monthly e-mails are crafted to keep subscribers engaged.

However, you could be missing a key part of the process. What about automatic email confirmations after someone has subscribed?

These emails are easy to set up, provide instant value, and have higher open rates than regular emails.

So what are you waiting for? Get the process rolling today. Let’s get started.

Tip of the Week: Add dynamic content to confirmation emails for new subscribers.

The best thing about automatic confirmation emails is – once they are set up, they do the work for you!

Sure, you may want to tweak them once a month, but this should only take a few minutes.

Here are some key elements to consider when setting up an automatic confirmation email:

  • Thank your new subscriber for signing up for your e-newsletter.
  • Add the functionality to use their name in the e-mail. For example, “Thank you, Tom! You have successfully signed up for our monthly newsletter.”
  • Let them know when they can expect their first e-mail.
  • Provide links to previous newsletters, blogs, and top social media posts from the past month.
  • Encourage them to follow you on social media for instant updates on your destination.

It’s pretty simple, and highly successful, so why not create it?

Fact of the Week: Confirmation emails had a click-through rate of 12-20%.

That’s right. Confirmation emails have an open rate 5x’s higher than regular bulk emails. This is the motivation you need to make this project a top priority!

Noteworthy Article: Social Media for Email, Email for Social Media

As a marketing professional, do you like email or social media? According to this article, that’s the equivalent of asking if you like eating or drinking.

Email and social media should work together. Each can elevate the other to a new level. If your e-newsletter is not integrated with social media content, you’re doing it wrong. If you’re not promoting your e-newsletter to your social media followers, you’re missing out on a big opportunity.

Read this article to discover ways email and social media can work together as one!

TwoSix Pic of the Week: Visit Dublin Ohio

After you set up a confirmation email, take a trip to Dublin, Ohio. You will discover hidden waterfalls, “Irish Attitude”, and delicious restaurants!

TwoSix on Tour: Lake County, Illinois

TwoSix Digital is proud to be a part of an award-winning campaign with Visit Lake County.

Thanks for reading! Want to see a confirmation email in action? Sign up for our e-newsletter, and one will show up in your inbox!