Trending at TwoSix: Instagram Location Tags

Use all the bells and whistles provided to you on your social media platforms. Especially when they speak to your mission.

Location tags are a great way to effectively highlight your destination on Instagram.

Tip of the Week: Include location tags on every Instagram post.

Leveraging Instagram for travel is a must in 2018. This may sound obvious to some social media gurus in the tourism industry. However, we see a lot of Destination Marketing Organizations taking it easy on Instagram.

Did you know, 61% of travel enthusiasts find things to do on Instagram when visiting a new place?

This is why it is so important to use location tags. We have to remember the mission of our organization, which is to attract visitors. We can’t simply post pretty pictures to get likes.

Inspire visitors to explore your destination, and give them all the tools to do so. Instagram location tags are an easy way to sprinkle your mission onto every Instagram post.

Fact of the Week: Instagram posts with a location tag get 79% more engagement.


Speaking of likes, location tags can help with that! Not only will adding location tags further your mission, they also help with overall engagement.

Want to highlight some growth on your Instagram account in 2018? Location tags seem like a no-brainer.

Noteworthy Article: 10 Instagram Statistics to Keep in Mind When Planning Your 2018 Strategy

Here are some highlights from this article on Instagram stats to remember in 2018:

  • 70% of hashtags are branded
  • 80% of users follow at least one brand on Instagram
  • Instagram photos generate 36% more engagement than videos
  • UGC has a 4.5% higher conversion rate

Thanks for reading! For more updates on the tourism industry, follow us on Facebook and Twitter.