TwoSix Moments: Powerful Tools for Effective Content Creation
Marketers are always looking for the best tools to create awesome, share-worthy content. There are tons of tools to help you with everything from spelling errors to easy-to-create graphics. We are here to show you the best of these tools to make you a content rockstar.
If you are looking for content that others have created to boost your feed, take advantage of these tools that help you find the best, high-quality content for your destination’s use!
The best place to start is Feedly. Feedly is a great, easy-to-use tool that will help you find articles related to your destination and experiences, keep them organized, and will update each day with new content for you to share!
TwoSix Tip: Take advantage of their “Read Later” option that will help you bookmark the many different articles that you find while browsing.
Make sure that your brand is staying relevant and up-to-date by checking out Forekast, a simple tool that keeps you in the loop on what is happening across the world including important national and international days, large sporting events and world news. If you’re looking for a more specific layout of national days across the United States, be sure to check out this Days of the Year calendar
TwoSix Tip: Bookmark these pages and check them out at the beginning of each week to help keep your content calendar streamlined.
There are a lot of ways to find content ideas by simply checking out your Google Analytics. Here, you’ll be able to find the top landing pages, keywords, search terms, and locations related to your site. All of which will give you a better idea of what your audience is looking for the most when they are looking at your website content. For more specific details on how to navigate Google Analytics, check out our blog posts about Finding Gold in Your Google Analytics or 4 Ways DMOs Can Generate Blog Ideas.
We all want to be masters at creating beautiful content, but there are very few ways to get there without using a few tools to boost your creative content. These tools will not only make your followers stop their scroll, but make you a creative content wizard in no time!
Canva – Graphic Design
Creative content starts with good-looking images to accompany your posts. If you want to create beautiful graphics for your posts but you are having a hard time understanding the ropes of Photoshop, Canva is the answer for you! On the free version of this app, you can make a wide variety of graphics in many different sizes, colors, and shapes. The app even has pre-made templates that are made specifically within the dimensions of each social platform and easy-to-navigate infographic templates. Customize your graphics to your brand by uploading your own logos and colors and upload your own photos to make your graphics just the way you want them! Start designing here.
Snapseed – Photo Editing
Fine-tune your photos for your feed with the Snapseed app. This photo-editing tool is easy-to-use for all of the photos you take on your phone and is sure to step up your phone photography game.
Reshot – Stock Photos
We all know that finding the perfect source for stock photos can be difficult, especially ones that are good quality AND FREE. However, you can get both of those things when you use ReShot. Reshot has a collection of attractive and unique stock photos that are sure to enhance your creative content. Start exploring the site here.
Adobe Color Wheel – Branding + Color Schemes
Enhance the branding of your posts and surprise your followers by using the Adobe Color Wheel tool. Simply upload your own logos or photos and Adobe will help you find color codes or complimentary colors to create a color palette that is pleasing to the eye. This tool also allows you to save your different color palettes for later use, which is especially helpful when you’re managing more than one brand at a time.
TwoSix Tip: Try and stay consistent AND creative while creating your content. For example, use similar fonts, colors, and logos in your graphics so that your content looks like it is organized and streamlined.
Grammar is SO important on social. Yes, there is some wiggle room when it comes to tweeting & creating witty captions, but especially when it comes to longer, written content, it is important to make sure that you are writing correctly and with proper grammar. Grammarly takes the cake when it comes to editing software and the best part is that when you install the app, the plugin pops up on the majority of social media platforms, creating a quick and easy edit tool. This tool is sure to help you avoid any funky autocorrect errors or misuse of punctuation in future posts.
Emojis are fun and certainly enhance your posts across social, but when you’re writing these posts on a computer, adding emojis can be somewhat of a headache. Some of the desktop versions of social platforms have emoji buttons built-in, but there are a lot of scheduling platforms that do not have them built in. Make it quick and easy to add emojis to your post by finding an online emoji keyboard like this one. All you have to do is copy and paste your emojis into the text field and voila, your post is filled (but not too filled) with emojis!
All good, long-form social media content starts with a striking headline. When you use the headline analyzer tool through CoSchedule, the site will help you write headlines that drive traffic, shares and search results. This is a must-have tool when you’re trying to boost reads on your content!
Now that we’ve educated you on these tools to make you a creative, written and generated content guru, be sure to add them to your content marketing tool belt and put them to use ASAP. We cannot wait to see what you create!