Digital Marketing through COVID-19

Helpful Resources for Virtually Surviving the Coronavirus

TwoSix Digitals Response to COVID-19: We have entered into a difficult time for digital marketing within the tourism industry. We as a TwoSix team have been actively working and brainstorming helpful ways to virtually survive the pandemic we’re in. We are closely monitoring the quickly spreading virus and will keep you updated.
COVID-19 has impacted small businesses, restaurants and stores. However the tourism industry has been impacted with destinations being shut down and travel being banned.
Our plan is to keep moving forward and the line of communication open. We have dedicated this page completely to COVID-19 for resources, living blog posts, and helpful how-to’s.

Be sure to keep updated with your state health department website for local information.

April 16, 2020

[Webinar] Destination International with TwoSix Digital: Data-Driven Comeback Campaigns on a Budget
How do we get back to our campaigns after a pandemic? Is there a way to continue data-driven campaigns while being a budget? See what TwoSix Digital’s Brian Matson and Dave Serino have to say on how to run a c=budget-friendly campaign that can get you the results you need. 

Click the links below to watch the webinar recording and see the slide deck!
Note: the recording is password protected, if you’re interested in watching the webinar, please email trisha@twosixdigital.com for the password.

April 16, 2020

[Blog] TwoSix Digital: 4 Things To Do In Your Down Time
We have all some unplanned down time. Here are some productive ways to fill that time! Click the button to read our latest blog!

April 13, 2020

Destination Analysis: Update on Coronavirus’ Impact on American Travel-Week of April 13th 

  • American moral is growing with the mentality that the worst of COVID-19 may be over.
  • 70% of Americans say they miss traveling, but few will travel as soon as the pandemic has passed.
  • 9 in 10 Americans will travel but with trepidation.
  • The most popular place to travel post-covid-19 are beaches and resort destinations. Small rural towns/areas are a close second on places to travel to.

April 8, 2020

[Weekly Webinar] Destinations International: Findings from the most recent surveys, Normal Business Hours have increased by 6%, Reduced Operating Hours have decreased by 8% and businesses that have closed have increased by 2%. David Blansfield from Northstar Meetings Group joined in on how to Plan for Post-COVID-19 Convention Sales & Service. For all the findings on this survey, checkout the webinar below.

April 6, 2020

Destination Analysis: Update on Coronavirus’ Impact on American Travel-Week of April 6th 

Concerns among travels on contracting the virus is steadily increasing. The concerns reside mostly int he Midwest and Northeast.
Travel affected in the last week;
72.8% affected by virus
65.3% cancelled their trip; highest rate in last 4 weeks

However, 53.1% of American Travelers expect to travel in the fall.

April 3, 2020

[Webinar] TwoSix Digital:  Our Senior Director of Strategy & Education hosted a webinar with tips and examples on how to communicate during these times. this webinar highlights how Convention and Visitor Bureau’s need to not be idle during this time and to start developing a comeback strategy. Developing a plan now will aid in hitting the ground running when the time comes.

Takeaways: Feel free to reduce the frequency of social media posts, but don’t go dark. Don’t forget to post with purpose to be inspirational, positive and useful information. Showcase the things that you, or your partners, have been doing to be useful during this time. Use this time to confuse needed updated to your website and development of new digital programs.

April 1, 2020

[Weekly Webinar] Destinations International: John Groh and Nick Povalitis from the Rockford Area CVB joined in this week. They highlighted the ways that the Rockford Area CVB are combatting the effects on the tourism industry by the coronavirus. Their campaigns and targets are designed around ‘Real. United. Rockford’. They emphasized that they are still working, just in new ways. With the lockdowns in effect, travel is not recommended so they have changed their primary audiences from travels to small businesses,. hotels, attractions and clients/prospects.

Key Takeaways:  International e-newsletters have been proven to be effective in communicating pertinent information to stakeholders during the crisis. An emphasis on landing pages or microsite should be developed to host information relating to current event status and lodging like The Rockford Area CVB. The big trend right now are virtual tours and interactive content are highly engaged and an innovative way to continue to reach audiences.

March 25, 2020

[Weekly Webinar] Destination International; MMGY Global’s Jessica Schultz and Chris Davidson joined in on this weekly webinar to discuss Thea variety of data including the expected impact on the tourism economy and events cancelled as a result of the Coronavirus, pre-pandemic emergency plans and efforts to reassure the traveling public. With all of that data complied, they applied it into meaningful action breaking down each audience, media and message components.

Also joining in with Miles Partnership was Laura Libby and Nate Huff. Laura and Nate discusses how to create and develop a plan to get through the pandemic.

Key Takeaways; The team from MMGY shared some travel indicators to monitor the progress of the pandemic and a template/process for developing a recovery strategy. The Miles team shared some insight on messaging vs marketing and some additional tips on the type of content that should be shared and how

March 24, 2020

Longwoods International; Continuing with their Travel Sentiment Study on travelers during COVID-19 (March 18-19). Longwoods International are continually studying the affect on traveling during the coronavirus outbreak. According to their study, 75% of travelers have changed plans to travel in the next six months due to the virus. To see their newest study on factors for travelers cancelling or changing travel plans, click the button below.

March 23, 2020

[Update] Destination Analysts’ Coronavirus Travel Sentiment Index Report

In their most recent analysis report regarding the coronavirus, nearly two-thirds of American travelers have reported that travel plans have been affected by COVID-19. With the number of people affected by coronavirus growing daily, so does the number of people who have travel plans being changed by the virus.

Destination Analysts updates their page weekly on data gathered about COVID-19 and American travel.

March 21, 2020

[BLOG] A Tourism Digital Strategy in the Midst of a Pandemic: COVID-19 has taken the world by storm. This pandemic has caused local businesses, stores, destinations and full-cities to shut down. Which leaves the question – how do we continue to market Our Travel Product while we are told to social distance and stay home?

The TwoSix team has a few recommendations to stay relevant and that will be useful in your news feed while we fight this global pandemic. Click the link below to read more.

March 20, 2020

TwoSix Digital; Director of Education & Strategy at TwoSix Digital Brian Matson presented his views on the impact of COVID-19 on the travel industry. Through this webinar, he highlighted a variety of ways to tackle the upcoming downfalls we expect to see within the industry prior to the end of this pandemic. Brian lays out a plan on how to come ahead of COVID-19.

Key Takeaways;
Brian did a fantastic job highlighting things that can be done to market in the midst of this pandemic. He stated that travel-based companies are projected to lose about 50% in sales between March and June in result of COVID-19. With that, there are ways that we can fight to push that percentage down. He gives an ample amount of examples on ways to market to our customers and a new target market.

March 18th, 2020

Destination International; In their latest webinar was filled with many industry professionals. First, Chris Thompson from Brand USA joins in to update on his efforts. Amir Eylon with Longwoods International includes their study on Coronavirus Benchmark Study results. The webinar wraps up with Andreas Weissenborn with Destination International with a presentation of their recent Coronavirus Member Survey results.

Key Takeaways; Chris Thompson described good perspective on the promotional and advertising path that Brand USA is taking during this pandemic. It was also interesting hearing about the consumer sentiment study that Longwoods International is doing on COVID-19 and the travel industry.

March 18th, 2020

Destination Development Association; In this webinar, Roger Brooks utilizes twelve initiatives to help migrate through the COVID-19 outbreak in the travel and tourism industry, destination marketing organizations, downtown associations, downtown retail shops and restaurants.

Key Takeaways:

Roger Brooks utilizes a 12-Steps to survive COVID-19. Step #1 being ‘Stay Positive’ which everyone needs to hear every now and then. Throughout his 12-step process, he directly discusses marketing during COVID-19 for small businesses, destination marketing organizations and how to be helpful through these times.

Main Street America;

The impact of COVID-19 had already increased substantially on community throughout the count, Main Street is offering a variety of resources, opportunities and community response examples on their website. They are offering a webinar to help support local businesses on short and long-term impacts on your organization’s financial health. Although their webinar is set to happen March 31st, they have an immense amount of resources to help any size business.

Click here to add your own text

April 8, 2020

[Weekly Webinar] Destinations International: Findings from the most recent surveys, Normal Business Hours have increased by 6%, Reduced Operating Hours have decreased by 8% and businesses that have closed have increased by 2%. David Blansfield from Northstar Meetings Group joined in on how to Plan for Post-COVID-19 Convention Sales & Service. For all the findings on this survey, checkout the webinar below.

April 6, 2020

Destination Analysis: Update on Coronavirus’ Impact on American Travel-Week of April 6th 

Concerns among travels on contracting the virus is steadily increasing. The concerns reside mostly int he Midwest and Northeast.
Travel affected in the last week;
72.8% affected by virus
65.3% cancelled their trip; highest rate in last 4 weeks

However, 53.1% of American Travelers expect to travel in the fall.

April 3, 2020

[Webinar] TwoSix Digital:  Our Senior Director of Strategy & Education hosted a webinar with tips and examples on how to communicate during these times. this webinar highlights how Convention and Visitor Bureau’s need to not be idle during this time and to start developing a comeback strategy. Developing a plan now will aid in hitting the ground running when the time comes.

Takeaways: Feel free to reduce the frequency of social media posts, but don’t go dark. Don’t forget to post with purpose to be inspirational, positive and useful information. Showcase the things that you, or your partners, have been doing to be useful during this time. Use this time to confuse needed updated to your website and development of new digital programs.

April 1, 2020

[Weekly Webinar] Destinations International: John Groh and Nick Povalitis from the Rockford Area CVB joined in this week. They highlighted the ways that the Rockford Area CVB are combatting the effects on the tourism industry by the coronavirus. Their campaigns and targets are designed around ‘Real. United. Rockford’. They emphasized that they are still working, just in new ways. With the lockdowns in effect, travel is not recommended so they have changed their primary audiences from travels to small businesses,. hotels, attractions and clients/prospects.

Key Takeaways:  International e-newsletters have been proven to be effective in communicating pertinent information to stakeholders during the crisis. An emphasis on landing pages or microsite should be developed to host information relating to current event status and lodging like The Rockford Area CVB. The big trend right now are virtual tours and interactive content are highly engaged and an innovative way to continue to reach audiences.

March 25, 2020

[Weekly Webinar] Destination International; MMGY Global’s Jessica Schultz and Chris Davidson joined in on this weekly webinar to discuss Thea variety of data including the expected impact on the tourism economy and events cancelled as a result of the Coronavirus, pre-pandemic emergency plans and efforts to reassure the traveling public. With all of that data complied, they applied it into meaningful action breaking down each audience, media and message components.

Also joining in with Miles Partnership was Laura Libby and Nate Huff. Laura and Nate discusses how to create and develop a plan to get through the pandemic.

Key Takeaways; The team from MMGY shared some travel indicators to monitor the progress of the pandemic and a template/process for developing a recovery strategy. The Miles team shared some insight on messaging vs marketing and some additional tips on the type of content that should be shared and how

March 24, 2020

Longwoods International; Continuing with their Travel Sentiment Study on travelers during COVID-19 (March 18-19). Longwoods International are continually studying the affect on traveling during the coronavirus outbreak. According to their study, 75% of travelers have changed plans to travel in the next six months due to the virus. To see their newest study on factors for travelers cancelling or changing travel plans, click the button below.

March 23, 2020

[Update] Destination Analysts’ Coronavirus Travel Sentiment Index Report

In their most recent analysis report regarding the coronavirus, nearly two-thirds of American travelers have reported that travel plans have been affected by COVID-19. With the number of people affected by coronavirus growing daily, so does the number of people who have travel plans being changed by the virus.

Destination Analysts updates their page weekly on data gathered about COVID-19 and American travel.

March 21, 2020

[BLOG] A Tourism Digital Strategy in the Midst of a Pandemic: COVID-19 has taken the world by storm. This pandemic has caused local businesses, stores, destinations and full-cities to shut down. Which leaves the question – how do we continue to market Our Travel Product while we are told to social distance and stay home?

The TwoSix team has a few recommendations to stay relevant and that will be useful in your news feed while we fight this global pandemic. Click the link below to read more.

March 20, 2020

TwoSix Digital; Director of Education & Strategy at TwoSix Digital Brian Matson presented his views on the impact of COVID-19 on the travel industry. Through this webinar, he highlighted a variety of ways to tackle the upcoming downfalls we expect to see within the industry prior to the end of this pandemic. Brian lays out a plan on how to come ahead of COVID-19.

Key Takeaways;
Brian did a fantastic job highlighting things that can be done to market in the midst of this pandemic. He stated that travel-based companies are projected to lose about 50% in sales between March and June in result of COVID-19. With that, there are ways that we can fight to push that percentage down. He gives an ample amount of examples on ways to market to our customers and a new target market.

March 18th, 2020

Destination International; In their latest webinar was filled with many industry professionals. First, Chris Thompson from Brand USA joins in to update on his efforts. Amir Eylon with Longwoods International includes their study on Coronavirus Benchmark Study results. The webinar wraps up with Andreas Weissenborn with Destination International with a presentation of their recent Coronavirus Member Survey results.

Key Takeaways; Chris Thompson described good perspective on the promotional and advertising path that Brand USA is taking during this pandemic. It was also interesting hearing about the consumer sentiment study that Longwoods International is doing on COVID-19 and the travel industry.

March 18th, 2020

Destination Development Association; In this webinar, Roger Brooks utilizes twelve initiatives to help migrate through the COVID-19 outbreak in the travel and tourism industry, destination marketing organizations, downtown associations, downtown retail shops and restaurants.

Key Takeaways:

Roger Brooks utilizes a 12-Steps to survive COVID-19. Step #1 being ‘Stay Positive’ which everyone needs to hear every now and then. Throughout his 12-step process, he directly discusses marketing during COVID-19 for small businesses, destination marketing organizations and how to be helpful through these times.

Main Street America;

The impact of COVID-19 had already increased substantially on community throughout the count, Main Street is offering a variety of resources, opportunities and community response examples on their website. They are offering a webinar to help support local businesses on short and long-term impacts on your organization’s financial health. Although their webinar is set to happen March 31st, they have an immense amount of resources to help any size business.

Coronavirus to COVID-19 Timeline