Use Vertical Videos
One of the most notable features about IGTV is the fact that it is entirely made up of vertical videos. Many may ask, “why vertical?”, especially since this is the first time we’ve really seen this since Snapchat stories were unveiled. However, if you think about it, it makes perfect sense. Phones are made to be held vertically and social media is predominantly mobile, therefore it makes logical sense to use vertical video.
TwoSix Tip: If you are set on using horizontal video, you may want to skip using this app and utilize YouTube or Vimeo.
Take Things One Step at a Time!
When should you start using IGTV? Our suggestion is to be patient. Before you launch into this new app, you need to make sure that you are keeping the rest of your Instagram feed in-check. It’s really tempting to chase the shiny object but make sure that before you do so, you have taken full advantage of Instagram stories. (1-5 stories per week with approximately 3+ story elements to each) Once you have been doing this on a consistent basis, you can start learning how to integrate IGTV into your content plan.
What should you post on IGTV?
Finally, once you have decided on a good time to start trying out IGTV, make sure that you develop a storytelling strategy for your destination to feature on IGTV. Some good examples from destinations include tours, behind the scenes, and concerts (with permission).
For a quick guide on how to post on IGTV, check out this infographic from Social Media today.
Here are some of our favorite IGTV examples:
Now that we’ve broken down this new piece of technology for you and what it means for your destination marketing efforts, take time to sit down with your team to see how you can absolutely nail your IGTV strategy!