Here are some quick tips on how to amplify these differentials without getting bored:
- Post about your special attraction at once a week: schedule your posts out ahead of time, especially since what you’re posting about is a pillar of your destination. It’s not going anywhere, so you can afford to take time to schedule these posts ahead of time.
- Note: If it’s an event that makes your destination unique, you can adjust this frequency based on the timing of your event.
- Integrate it into your large content pieces: make sure that you have great content pieces about your differential so you can put them in the hands of potential visitors.
- Example: A city known for Beer could have a “Craft Brewery Map” and/or a blog titled “The 10 Best Pints in Town!”
- Include it in Call to Actions: If you’re known for the “Biggest Theme Park in the Midwest,” then include that in your digital ad campaigns, e-newsletters, etc., and try to use it to create conversions amongst your audience.
- For example: “Are you a Thrill-Seeker? Then be sure to visit Manhattan, Michigan, to experience the Biggest Theme Park in the Midwest!”
Now, to clarify, we’re not saying only to post about your biggest attractions. You’re always going to have new and exciting things to share on your social channels, and these new things will definitely encourage past visitors to come back! However, always remember that it’s vital to consistently keep these pillars of your destination on your social media calendar.
Here a great example of a destination that has really amplified their differential:
Experience Grand Rapids
Grand Rapids is known as “Beer City USA,” and this makes their destination unique.