The collection of speakers will feature plenty of fresh faces and include many up and coming digital thought leaders. The sessions will cover strategies and approaches to topics such as search optimization, programmatic advertising, email marketing, content creation and best practices for building campaign landing pages. Attendees will also have the opportunity to hear directly from Facebook representative, Isak Kurbasic, who will discuss how the application has developed through the lens of the travel industry.
Two more thought leaders that will lead a general session are Andy and Nick Behling of MI Playgound. These adventurous digital creators have quickly emerged as two of the most creative content generators the Midwest. Their work primarily showcases the beauty of Michigan’s two peninsulas, but they have an incredible perspective on how to develop engaging content
“We use a combination of cameras, phones, GoPros and drones to capture our adventures, but the most important tool we give ourselves is time,” said Andy Behling. “Time allows us to edit for the platform and create engaging content that feels native to the audience.”
Their session at the TwoSix Summit will be well worth your time as it will focus on all aspects of content generation across many social platforms. As they break down their strategy, attendees will be able to take away practical tips for creating impactful content that modern-day storytelling requires.
To learn more about their current work and some of their perspective on digital and social media marketing, visit their blog here. Also, be sure to tune into their podcast for additional inspiration on all things digital.
Along with the Behlings and other featured speakers, the conference will include several case study presentations from tourism industry peers and evening social events centered around the exciting amenities Detroit has to offer.
For more updates on the program, continue to visit the event website at www.twosixsummit.com. Registration is now open and can be accessed by visiting the link below!