Digital/Social Media Audits
This program features an extensive review of your Google Analytics – detailing information such as referring sites, targeted DMA’s, engaged users based on bounce rates and site time, along the consumption of specific content. We will provide insight on the origins of your most valuable digital consumers and help expose the profiles of consumers who represent the strongest intent to travel to your area.
Along with the Google Analytics review, we review each of the current social media channels utilized by the organization – Facebook, Instagram, Pinterest, Twitter, Snapchat and YouTube, etc. After reviewing each of the channels, TwoSix Digital provides a detailed analysis of each specific channel in terms of its brand presence, engagement and overall effectiveness.
The audit report details each social media application and includes insight how those channels can be enhanced.