SERVICE DESCRIPTION

TwoSix Digital develops innovative and strategic marketing plans for DMOs. We will assess past efforts and help to identify future goals, campaign objectives, and KPIs along with helping formulate a vision for the future of your organization’s marketing and promotional programs.

At TwoSix Digital, we believe in analyzing before strategizing.  Our digital strategies require a deep dive into all of your organization’s assets to fully illuminate the current market situation and available opportunities.  We’ll leverage all the data and research that is available to determine key consumer characteristics and identify key promotional opportunities.  We also assess current fulfillment points to determine your best opportunities and characteristics of those consumers who have expressed interest in your destination’s strongest niches.

Upon combining and completing the necessary research, TwoSix Digital will develop an innovative and strategic marketing plan that can be put to use immediately.  Based on our conversations and supported by data and analytics, you will have a clear strategic direction for your digital marketing efforts moving forward.  The final plan will be developed within your current budgetary constraints and staffing levels.

WE WILL IDENTIFY:

  • Goals and Strategic Principles

    We’ll help you identify strategic goals & tactics to enhance your digital strategy.

  • Target Markets & Customer Profiles

    We’ll conduct extensive research to identify where you should market

  • Strategic (Niche/Interest) Focuses

    We’ll help you identify you’re most differentiating experiences to refer travel

  • Tactical Recommendations

    We’ll lay out a plan to guide you every step of the way

RESOURCES

What Is White Space and Why Should You Use It?
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