Tactical Content Planning Program

SERVICE DESCRIPTION

TwoSix Digital believes that an effective digital and social media strategy cannot be built in silos. We work to define goals and develop processes customized for your DMO and staff. The tactical content planning program (TCPP) features extensive research, collaboration, and strategic development for your organization’s day-to-day marketing efforts.

The result is a comprehensive tactical content plan that your organization can use as a roadmap and working document. It includes daily themes and guidelines, campaign ideas, suggestions on brand voice, positioning, distribution process, checklists, best practices, and recommendations for paid advertising efforts to support your social programs.

THE PROGRAM INCLUDES:

Deep Dive into Google Analytics and Keyword Data
You’ll receive a complete written report including the findings to help determine your destination’s best opportunities for success.
Full Content Planning Process
Complete with daily themes and guidelines to help plan your daily, weekly, and monthly content planning goals.
Checklists
We will help manage all the moving parts and optimize the organization
Optimization Guides
To ensure you’re not leaving any opportunities on the table. guidelines
An In-person or Webinar Presentation
Where we discuss the entire planning process by a TwoSix Digital Strategist
Two, One-Hour Follow-Ups
Where we provide coaching and consulting to the CVB staff.

SUCCESS STORY

Working with TwoSix Digital to conduct a digital and social media audit and content plan has been one of the best research and planning programs we have completed. We were able to take their feedback and immediately put their recommendations in place.

The insights they gave us on our target markets have helped us to be more strategic in who we are targeting with our advertising. We also took their ad first strategy, rather than using existing posts on our platforms, which has played a big role in our ad success.

When we come to a crossroads with our digital media, we still reach out to Brian and Nick for suggestions. I would highly recommend working with TwoSix Digital.

Sarah FergusonDirector of Marketing, Visit Hendricks County