TwoSix Digital believes that an effective digital and social media strategy cannot be built in silos. We work to define goals and develop processes customized for your DMO and staff. The tactical content planning program (TCPP) features extensive research, collaboration, and strategic development for your organization’s day-to-day marketing efforts.
The result is a comprehensive tactical content plan that your organization can use as a roadmap and working document. It includes daily themes and guidelines, campaign ideas, suggestions on brand voice, positioning, distribution process, checklists, best practices, and recommendations for paid advertising efforts to support your social programs.
THE PROGRAM INCLUDES:
Working with TwoSix Digital to conduct a digital and social media audit and content plan has been one of the best research and planning programs we have completed. We were able to take their feedback and immediately put their recommendations in place.
The insights they gave us on our target markets have helped us to be more strategic in who we are targeting with our advertising. We also took their ad first strategy, rather than using existing posts on our platforms, which has played a big role in our ad success.
When we come to a crossroads with our digital media, we still reach out to Brian and Nick for suggestions. I would highly recommend working with TwoSix Digital.