by TwoSix Digital | Mar 10, 2026 | Email Marketing, On Our Radar
Bot Filtering Is Changing Your Email Data (Don’t Panic) If your open rates suddenly dropped from 35% to 10% overnight… you’re not alone. Email platforms, including Mailchimp and Constant Contact, are rolling out enhanced bot filtering that removes “fake” opens and...
by TwoSix Digital | Jan 15, 2026 | Email Marketing
2026 Email Marketing Trends & Tips Email marketing isn’t going anywhere in 2026, especially for the tourism industry. Email marketing allows destinations to deliver personalized messages directly to interested, potential travelers. Sending email newsletters can...
by TwoSix Digital | Jul 16, 2025 | Email Marketing
Good email engagement is constantly getting harder to achieve, but interactive content might just be the key to turning scrollers into clickers. According to Martech Advisor, “interactive email content increases the click-to-open rate by 73%”. For DMOs, adding simple...
by TwoSix Digital | Mar 12, 2025 | Email Marketing
First impressions matter—especially in email marketing! When someone signs up for your emails, they’re raising their hand and saying, “Yes, I want to hear from you!” This is your golden opportunity to connect while their interest is at its peak. But...
by TwoSix Digital | Feb 8, 2024 | Digital Marketing Strategies, Email Marketing
Automated Email: Optimize Your 2024 Email Marketing Strategy As the social media landscape continues to grow increasingly oversaturated, your followers are missing out on more of your organic posts. Getting your content in front of your followers is developing into a...
by TwoSix Digital | Jan 10, 2023 | Email Marketing
Are you noticing a drop in the deliverability rate or a spike in the bounce rate of your emails? An unhealthy email list could cause these problems. Regularly cleansing your email list can dramatically improve your email marketing efforts and significantly increase...
