by TwoSix Digital | Nov 12, 2026 | Data Tracking, Digital Marketing Strategies, Tourism and Technology Tidbits
The Metric Trap: How AI Is Changing Ad Optimization In 2016, OpenAI trained an AI to play CoastRunners, a boat-racing video game, and rewarded it for scoring as many points as possible. When humans play CoastRunners, they try to win the race. The game, though, hands...
by TwoSix Digital | Oct 27, 2026 | Digital Marketing Strategies, Social Media Strategies
Brian Matson Senior Director of Strategy & Education Navigating Meta’s New Link Limits (And How DMOs Can Pivot for Free) Is your CVB marketing team scratching their heads over Meta’s latest rollout? The link limits are throwing a monkey wrench into our organic...
by TwoSix Digital | Oct 8, 2026 | Digital Marketing Strategies, Social Media Strategies
Stop Overthinking Video: Why Content Creation is Easier Than Ever If you’ve been putting off video content creation for your business, you’re not alone. The mere thought of video marketing can trigger waves of creative paralysis. The biggest obstacles standing between...
by TwoSix Digital | Sep 10, 2026 | Digital Marketing Strategies, Social Media Strategies
5 Meta Audiences Every DMO Should Already Have Built (And the One Nobody Uses) Meta would really prefer that you stop touching the targeting. Advantage+ is increasingly the default, manual controls keep shrinking, and audiences that used to function as relatively firm...
by TwoSix Digital | Aug 13, 2026 | Digital Marketing Strategies, Social Media Strategies
Beyond Performance+: Why Manual Pinterest Campaigns Still Matter The positive platform is back! Pinterest is still a place where users search, plan, and find inspiration. It’s also constantly evolving, introducing new tools that make advertising easier than...
by TwoSix Digital | Jun 11, 2026 | Digital Marketing Strategies, Social Media Strategies
The Rise of AI Targeting and “Describe Your Audience” Inputs: Are Advertisers Losing Control or Gaining Performance? AI-powered targeting and campaign “enhancements” are developing at a rapid pace. But are these developments truly enhancements? That depends on who you...
