by TwoSix Digital | May 8, 2025 | Digital Marketing Strategies, Tourism and Technology Tidbits
The Power of Vertical Video: How Authentic Storytelling Drives Destination Marketing Success I grabbed a couple of friends and headed to Hocking Hills State Park for a few nights of camping and hiking in April. As a digital media lover, I was excited to use this as an...
by TwoSix Digital | Mar 5, 2025 | Digital Marketing Strategies, Tourism and Technology Tidbits
Short-Form Content Keeps Getting Longer! Brian Matson Senior Director of Strategy & Education In October, YouTube announced that their Shorts format would expand to a maximum of 3 minutes for a video. Now, Instagram has done the exact same thing! Instagram Reels...
by TwoSix Digital | Feb 13, 2025 | Digital Marketing Strategies, Tourism and Technology Tidbits
Imagine a walking into a visitor center. The brochures are enticing, the staff is ready with recommendations, and the room is decked out for the season. Your destination marketing organization’s (DMO) home page is a digital “welcome center” — and it needs to make just...
by TwoSix Digital | Jan 28, 2025 | Digital Marketing Strategies, Tourism and Technology Tidbits
Emma Herrle Digital Marketing Strategist New AI-powered Itinerary Planners that Integrate onto DMO Websites Several DMOs are adopting a new wave of AI technology that allows their website visitors to ask questions, receive trip-planning advice, and curate highly...
by TwoSix Digital | Dec 23, 2024 | Digital Marketing Strategies
Nick Danowski Lead Content Strategist What 2024 Taught Us: 3 Key Trends for Digital Destination Marketing in 2025 Don’t let anyone tell you different: 2024 has been an absolute roller coaster. Remember the Baltimore bridge collapse? It seems like a lifetime ago after...
by TwoSix Digital | Nov 19, 2024 | Digital Marketing Strategies, Digital Strategies, On Our Radar, Social Media
The TwoSix team is back and ready to share what’s On Our Radar for November so that you can stay ahead of the always-evolving digital marketing landscape. This month the TwoSix team discusses LinkedIn updates and tips for short-form video, Instagram boost process...
