Email Marketing Strategy - TwoSix Digital

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SERVICE DESCRIPTION

TwoSix Digital specializes in the development of highly effective e-mail marketing strategies and comprehensive distribution plans for travel and tourism organizations, aimed at maximizing the potential of this proven communication platform. Our dedicated team can assist you in devising a meticulous content plan, crafting compelling message templates, and ensuring the consistent delivery of impactful e-mails to your target audience. Moreover, we provide valuable insights and recommendations to support the longevity and ongoing success of your distribution program.

PROGRAM PROCESS

Kick-Off Call with TwoSix Team
Discuss the current strategy, goals, process and more.

We will discuss the current strategy, goals, process and more in a kick-off call.
Full Re-worked Email Marketing Strategy
Create new strategy from results

We’ll take what we learned from the survey results and implement them into a new email marketing strategy.
Custom Welcome Email
Create an automated email to welcome new subscribers

We will create a custom automated welcome email and sign-up form to greet new subscribers.
Seasonal Email Marketing Templates
Create seasonally-based email templates

We will create seasonally-based templates for you to use so that you can easily implement the new strategy.
Follow-Up Coaching with a TwoSix Team Member
Have access to coaching by a member of our team

You’ll have access to a follow-up coaching with a TwoSix team member to help you implement the new strategy.
Easy-to-Use Checklist for Future Use
Receive checklist for future use

We’ll provide an easy-to-use checklist for you to use as you move forward with your new strategy in mind.

SUCCESS STORY

We wanted to find a way to digitally connect with our visitors, but we didn’t have the contact information needed for our visitors and potential visitors. Two Six Digital had the right solution just for us. They helped us generate thousands of contacts by creating a couple of campaigns to gather those contacts. We are now sending quarterly e-newsletters to those who have subscribed. We continue to watch our digital footprint grow. Thank you, Two Six Digital.

Heather ShirkExecutive Director, Visit Montgomery County, Indiana

RESOURCES

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Automated Email: Optimize Your 2024 Email Marketing Strategy

February 8, 2024

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How to Improve Your Email Click-Through Rates

August 9, 2023

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10 Essential Components of a Tourism E-Newsletter

November 3, 2022

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What Your New Subscriber Welcome Email Needs

September 22, 2022

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6 Best Practices for Email Subject Lines

May 17, 2022

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5 Quick Tricks to Improve Your Email Marketing

March 31, 2022

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5 Email Marketing Metrics that Matter & Tips to Improve [Infographic]

January 27, 2022

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Key Elements to a Successful Partner Newsletter

September 16, 2021

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10 Essential Components of a Tourism E-Newsletter

April 29, 2021

CONTACT US

Stay up to date with our monthly newsletter!

TwoSix on Tour

April 9 – 11 | The TwoSix Digital team will be attending the Pure Michigan Governor’s Conference on Tourism in Kalamazoo, Michigan. Dave Serino will be presenting Trendscaping: The Ultimate Digital Marketing Update
April 17 | Brian Matson will be attending the Pure Ludington Partner Workshop
April 30 | Brian Matson will be attending the Traverse City Partner Workshop
May 8 – 9 | Brian Matson will be attending the Galveston Island Partner Workshop
May 15 – 16 | Brian Matson will be attending the Trumbull County, OH Partner Workshop