Key Elements to a Successful Partner Newsletter

Updated: September 16, 2021

As a destination, it is important to keep your partners up-to-date on all the happenings within your organization. One of the most efficient ways to accomplish this is to create a newsletter with a consistent distribution schedule to communicate with your partners regularly. These partner newsletters should not have the same distribution as your monthly local and leisure newsletter; they should be less frequent and include a higher volume of information. Read on to learn more about the key elements of a successful partner newsletter.

1.) Schedule

As a destination, it is important to keep your partners up-to-date on all the happenings within your organization. One of the most efficient ways to accomplish this is to create a newsletter with a consistent distribution schedule to communicate with your partners regularly. These partner newsletters should not have the same distribution as your monthly local and leisure newsletter; they should be less frequent and include a higher volume of information. Read on to learn more about the key elements of a successful partner newsletter.

2.) Subscriber List

The first step in adding a partner newsletter into your regular distribution strategy is scheduling these newsletters. As it’s best not to flood your partner’s inbox with too many newsletters, we recommend sticking to a quarterly schedule. In your quarterly partner newsletters, we suggest including quarterly data, educational seminars (both upcoming and past), new hires, and upcoming events.

Your partner newsletters are only as important as who receives them. Make sure that you have all of the emails of your area partners before getting started! Your updates won’t be much use unless they’re reaching the right people. If you don’t have these, try collecting them at your next partner event.

3.) The Template

Once you’ve set your schedule and establish your partner email database, it’s time to build out your partner newsletter template. The template should be simple and easy-to-use to quickly recreate your newsletter. The template should consist of these main content elements:

  1. An event run down for the coming month/week
  2. An educational or news article about travel or destination marketing best practices
  3. Optional: Include one of your recent blogs if it is relevant to your partners
  4. Include any possible ways that your partners can connect with the community: do you have events coming up that they could sponsor or host? This is a great way to communicate those ideas

Along with these major content elements, it’s important to  practice good email marketing habits like:

  • Use intriguing, relevant, and different subject lines and preview text in each email (with emojis!)
  • Change your header image periodically (seasonal works well)
  • Include social media links at the top and bottom of your messages
  • Keep things clean and concise for your readers

When you’re crafting your partner’s email, it is important to keep in mind that you are their main source for destination information For more tips and tricks on how to develop your digital marketing strategy for your destination, follow us across social media at the links below and subscribe to our e-newsletter

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