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Why Your Website Needs to Be Faster

Mobile web traffic
Why your website needs to be faster

We expect rapid results in our everyday lives. Nowadays, we have practically unlimited amounts of information at our fingertips. Consequently, if your site doesn’t load fast enough on mobile, users will go somewhere else. It’s that simple. But how fast, is “fast enough”? Read on to learn why your website needs to be faster:

What Load Time Looks Like

We slowed down our website’s load time to give a sense of how long 10 seconds is on the internet. If you were scrolling on Facebook and clicked a link, how long would you wait for it to load?

Case Studies on Site Speed

It’s impossible to be engaged by content that you can’t see.

Why It Matters

Why Your Website Needs to Be Faster
Benchmarks for Mobile Page Speed
Source: think with Google

At TwoSix Digital, we see tourism websites with at least 50% of web visits coming from mobile and, typically, it accounts for about 60-70% of traffic. This number is growing every year. This is why it’s imperative to ensure that your website is quick enough to keep users interested.

Above, you can watch that same video with drop-off statistics based on load times.

How to Test Your Site

how to test how fast your website is on mobile

Each web page on your website is different. Each has its own pictures, information, and features. A great way to see the load times of pages on your website is with Google Analytics’ site speed tool. Google also offers an easy “Test My Site” tool that analyzes different URLs and reports on mobile speed. If you want to see exactly where your page is slowing down, then check out WebPageTest,.

How Fast Should Your Website Be?

If a slow mobile experience drives customers away, a fast mobile experience can help attract and keep them.

think with Google

We recommend keeping your page load times to under 3 seconds, and try to have at least one thing visible on your screen, such as a menu or image within the 1st second.

How Do I Make My Website Faster?

why your website needs to be faster use lazy loading
An example of “Lazy Loading“, when images appear blurry at first.

The first step is to contact your developer and tell them your benchmarks – specifically for mobile. While desktop speed is important, mobile site speed is paramount. Compressing images and text, along with employing a technique called “lazy loading“, are good places to start. If you want to go a bit more in depth, check out these recommendations.


Today, site speed is one of the important aspects of a website, and comes into play before content is ever seen. Consequently, it will always affect how effective your digital marketing will be, and should be considered a priority. If you’re looking for new ways to stay updated on destination marketing, be sure to subscribe to our e-newsletter or follow us across social media at the links below! 

5 Email Marketing Metrics that Matter

Knowing the success of your tourism e-newsletter is an integral part of your digital marketing strategy. Here are 5 metrics to make sure you pay attention to when you’re reviewing your latest newsletter. Be sure to check out our blog about 5 Big Email Marketing Challenges, Solved, to help you come up with ways to improve these numbers!



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