TwoSix Digital Blog
What AI Inboxes Mean for Your Email Marketing
If you’ve been tracking the latest updates in email marketing, you know that AI is shaking things up. Tech giants are rolling out major AI features, like Google embedding Gemini into Gmail and Apple Intelligence bringing summaries, priority messages, and smart replies...
On Our Radar | July 2026
The TwoSix team is back and ready to share what’s On Our Radar for July so that you can stay ahead of the always-evolving digital marketing landscape. This month, the TwoSix team discusses ChatGPT ads, custom feeds on YouTube, AI and SEO in the email inbox, and more!...
On Our Radar | June 2026
The TwoSix team is back and ready to share what’s On Our Radar for June so that you can stay ahead of the always-evolving digital marketing landscape. This month, the TwoSix team discusses early holiday promotions, Meta tools, Instagram Plus, and more! Keep reading to...
The Rise of AI Targeting and “Describe Your Audience” Inputs: Are Advertisers Losing Control or Gaining Performance?
AI-powered targeting and campaign “enhancements” are developing at a rapid pace. But are these developments truly enhancements? That depends on who you ask. While the automation provides efficiency, it often leaves advertisers wondering if they are being pushed to the...
On Our Radar | May 2026
The TwoSix team is back and ready to share what’s On Our Radar for May so that you can stay ahead of the always-evolving digital marketing landscape. This month, the TwoSix team discusses YouTube livestreams, LinkedIn for AI visibility, long-form content on Instagram,...
Threads: The Secret Sauce for Your Digital Strategy
It can feel exhausting to keep up on the never-ending treadmill that is social media marketing. We have all spent years chasing the “perfect” Instagram grid, trying to keep up with every trending audio on TikTok before it went stale, and experimenting exactly when and...
On Our Radar | April 2026
The TwoSix team is back and ready to share what’s On Our Radar for April so that you can stay ahead of the always-evolving digital marketing landscape. This month, the TwoSix team discusses LinkedIn Carousels, Constant Contact and Canva Integration, Apple Maps...
Meta’s Major Glitch: Lifetime Budget Issues and AI in Ad Creation
Meta is currently experiencing a major glitch when it comes to lifetime campaign budgets and spending. Once last year, I had a campaign that spent its entire lifetime budget in one day. This was a campaign that was supposed to use its budget over 30 days. I contacted...
On Our Radar | March 2026
The TwoSix team is back and ready to share what’s On Our Radar for March so that you can stay ahead of the always-evolving digital marketing landscape. This month, the TwoSix team discusses new YouTube features, Meta ads, Instagram TV, and more! Keep reading to find...
The Cookie Crumbles (Or Doesn’t), and the Data DMOs Actually Need Right Now
We've all been subjected to the most exhausting "will they or won't they" saga in digital marketing history. The perpetual, almost-dead third-party cookie. For years, Google had the whole industry scrambling. They were going to phase out cookies in Chrome by 2022....