by TwoSix Digital | Sep 10, 2026 | Digital Marketing Strategies, Social Media Strategies
5 Meta Audiences Every DMO Should Already Have Built (And the One Nobody Uses) Meta would really prefer that you stop touching the targeting. Advantage+ is increasingly the default, manual controls keep shrinking, and audiences that used to function as relatively firm...
by TwoSix Digital | Aug 13, 2026 | Digital Marketing Strategies, Social Media Strategies
Beyond Performance+: Why Manual Pinterest Campaigns Still Matter The positive platform is back! Pinterest is still a place where users search, plan, and find inspiration. It’s also constantly evolving, introducing new tools that make advertising easier than...
by TwoSix Digital | Jun 11, 2026 | Digital Marketing Strategies, Social Media Strategies
The Rise of AI Targeting and “Describe Your Audience” Inputs: Are Advertisers Losing Control or Gaining Performance? AI-powered targeting and campaign “enhancements” are developing at a rapid pace. But are these developments truly enhancements? That depends on who you...
by TwoSix Digital | May 14, 2026 | Digital Marketing Strategies, Social Media Strategies
Threads: The Secret Sauce for Your Digital Strategy It can feel exhausting to keep up on the never-ending treadmill that is social media marketing. We have all spent years chasing the “perfect” Instagram grid, trying to keep up with every trending audio on TikTok...
by TwoSix Digital | Apr 16, 2026 | Digital Marketing Strategies, Social Media Strategies
Meta’s Major Glitch: Lifetime Budget Issues and AI in Ad Creation Save Your Budget Meta is currently experiencing a major glitch when it comes to lifetime campaign budgets and spending. Once last year, I had a campaign that spent its entire lifetime budget in one day....
by TwoSix Digital | Dec 21, 2024 | Social Media Strategies
Makenna Schmitz Digital & Social Media Director The TikTok Ban: What You Need to Know & How to Prepare The potential ban of TikTok is causing stress amongst social media marketers, especially those who have successfully created a community of followers on the...
