Trending at TwoSix: Blogs and 15 Second Content

This week we are primarily focusing on the importance of blogs. We constantly encourage our clients to adopt an aggressive blogging strategy, because they can be so powerful. For inspiration, check out the Sault Ste. Marie blog or Traverse City Tourism’s blog. Keep reading for even more sources of blogging idea. Let’s get started.

Tip of the Week: Direct Instagram Followers to Your New Blog by Changing Profile Link

Direct Instagram Followers to Your New Blogs by Changing Profile Link

Even though Instagram is not a “link-friendly” social media channel, you can still direct people to your blog by strategically utilizing your profile link. Most businesses set their profile link to their homepage. This is a reasonable practice, but if you have a new blog – you ought to promote it as much as you can!

Here’s how to promote your blog on Instagram:

  1. Change your profile link to your newest blog
  2. Share an Instagram photo that relates to your blog
  3. Create a caption that encourages your followers to click the link in your profile!

Fact of the Week: Blogs are 63% more likely to influence purchase decisions than magazines.

Blogs are 63% more likely to influence purchase decisions than magazines.

Speaking of blogs, let’s talk about how important they are! According to this article, blogs can influence more purchase decisions than magazines. We understand that a marketing plan should consider all forms of marketing, but we can no longer ignore the importance of original online content.

If a blogging strategy sounds like the scariest thing ever, consider signing up for TwoSix Digital’s Tactical Content Planning Process to get you started.

For now, here are a couple blog ideas for your DMO:
Day Trip Itinerary
5 Dog-Friendly Locations
The Top 3 Burgers
10 Amazing Spring-Time Photos

Noteworthy Content: Expedia Goodbye Video

Apparently it only takes 15 seconds to tug at the heart strings. We’re not crying. Our eyes are just REALLY watery.

Thanks for reading! Do you have a blog success story? Tell us all about it on Twitter or Facebook!