The Hamilton County CVB approached TwoSix Digital wanting help building exposure for a niche culinary experience based around a regional specialty – their pork tenderloin sandwiches and a group of restaurants making up the “Tenderloin Trail”. The client had a number of blogs about these sandwiches as well as Tenderloin Passport that could be downloaded and a YouTube video on how to properly eat a tenderloin sandwich. These were available to use and promote.
TwoSix Digital set out by creating a retargeting website pixel on the Tenderloin Trail section of the Hamilton County website to promote tenderloin blogs, the passport and the video to these consumers. A number of highly targeted ad sets were created to promote tenderloin content to. Lookalike audiences generated through the Facebook ads manager of the Hamilton County e-newsletter list were utilized as well as the Facebook Audience Insights tool. This allowed us to research and create trail audiences for ad sets to promote content to.
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