Include “About” Section or Summary
The Partner landing page should include a small summary or introduction of what type of attraction, hotel, and/or restaurant it is. This introduction should include why this is a must-visit place within your destination. It is also helpful to categorize what type of attraction, or place to visit it is.
For example: Is it a “family friendly” or more of a bar-style type of restaurant? This is helpful for consumers at they are planning their visits. Having all of this information on your website is convenient for visitors as they don’t need to click off to additional pages or leave your site. This approach is not only convenient for consumers, but it will also lower your site’s bounce rate as users will not have to leave your site to find the more information.
Here are some examples of what to include in your summary:
- Hotel Amenities
- Type of cuisine
- Type of environment
- Ticket cost or entrance fee
- Special dietary options on your menu–vegan, vegetarian, gluten-free, etc
Use a Map & Add Directions
Adding a clickable map on each partner page is not only helpful to identify its location, but it can also assist with distance and directions. Additional details like parking options can be a big help to visitors, along specific landmarks that can help guide the way. Including these are a helpful way to enhance your partner listings and help visitors with wayfinding.
Incorporate Necessary Pictures & Videos
A great way to ensure a partner listing page is effective would be to include high-quality images of the location. These pictures give potential visitors a glimpse into what they will be visiting. Having quality photos helps the web surfers who prefer to look at pictures rather than reading through content. This would also be a great way to incorporate User-Generated Content – BUT be sure to get permission to use it and learn how to properly credit it first!
For hotels, include images like different room types, lobby views, pool, spa, parking (if applicable), or any other special amenities they offer. Restaurants can include top food or drink menu items along with images that relay the atmosphere of the location. As for attractions, include any and all key elements that they offer as well as any amenities.
Highlight Related Blog Content
Your partner listing pages are the perfect place to showcase your informative blogs. Blogs such as the top places to eat or things to do within your destination. Prominently place these blogs on related partner listing pages helps drive traffic additional traffic to your blog while educating and informing visitors.
Having these partner listing pages can also be helpful while writing blogs. Use your partner listings within your website to link back to those pages from your blog. This helps keep users on your website rather than using outbound sources.
Add Reviews From TripAdvisor, Yelp or Google
More than likely, your website viewers are attempting to plan a trip to your destination. These partner listings can be an information part of their decision-making process. Reviews are used by potential visitors to get an insider’s view into the attraction, restaurant, hotel, etc. Integrating reviews into the listings is a great way to keep a user on your website rather than lose them to TripAdvisor or Yelp. Plus, it will help them make the best decision on where they want to eat, play or stay without having to leave your site.
Feature Your Visitor’s Guide, Social Profiles and E-Newsletter Sign-up
Finally, it’s essential to add important consumer content like your social media profiles, a link to subscribe to your e-newsletter and a link to download your destination guide somewhere on every partner page, such as in your footer. Including these on your partner page is a great way to give your visitors every possible resource to keep them informed.
Learning how to create an effective partner listing page is important as they are destination-drivers and help build accessibility for your visitors. When you are putting together a partner page, always remember that your end goal should be to create an optimal digital space for your visitors to easily navigate and learn more about your partners.
As always, check back here weekly to see what informative blogs we are posting on our blog. and more. Don’t forget to also sign up for our e-newsletter to make sure you keep up-to-date on all things TwoSix Digital!