At this point, if you haven’t tried ChatGPT for destination marketing, you really should! However, there are some limitations that you should be aware of. In fact, there are so many, it’s a little difficult to put into a small article, but we can at least list those that are important to us as marketers.

Certainly, the most significant restriction is that it generally lacks any information on anything that happened after September 2021, since the data it was trained on was collected then. For example, if you ask it to write an itinerary of things to do in the area, you really will need to check it — because businesses will have, of course, opened and closed since then!

The next imperfection is its inability to follow character or word count requests. As its makers, OpenAI write, “the model is often excessively verbose”. It seems to be unable to count its own output. Personally, I’ve had real difficulties asking it to reduce character counts when it really matters, such as when asking it for inspiration regarding Meta Descriptions for website SEO.

The last limitation that is important to highlight is that, sometimes, it might just be wrong or at the very least, biased. ChatGPT is a large language model, so everything it “knows” is based on its training data, which was collected from the internet. At this point, every knows, you can’t trust everything you read on the internet!

If you are taking the leap into using ChatGPT for destination marketing, don’t hesitate to contact us with any questions!