Think about recovery digital marketing promotional plans in a multi-phased approach. First, reintroduce your product to your most loyal customers first – those who may have visited in the past or are in close geographic proximity.
Next, think about giving the consumers direction based on the industry trends that we are seeing like visiting outdoor areas or nature related experiences. Consider what can be done is small groups and in lightly populated areas. Give them tips on how your organization or community is taking precautions to keep visitors safe. In this second phase, you can also expand geo locations based on short drive distances.
And, in the last phase, prepare them for some kind of conversion or stronger call to action, but be sure to understand any and all restrictions in their communities and your community. And, lastly, always ensure your message is not tone deaf to developing situations and it is constantly tweaked and adjusted to be as accurate as possible.
Digital marketing gives us all of these options and we must vigilant that our message is continually monitored for best results.