Trending at TwoSix: Boost Facebook Engagement with Videos

When was the last time your DMO posted a video on Facebook? If it was recent, login to your Facebook Insights, select “Posts” on the left side, and then select “Post Types” near the top of the page. Here, you can see your most popular content “types” such as links, photos, videos.

More often than not, videos are by far the most popular pieces of content.

The proof is in the numbers! Don’t shy away from sharing video on Facebook.

Tip of the Week: Boosting your videos on Facebook for $50 will help reach a significantly larger audience than relying on organic reach.

Go with what works. We know Facebook audiences find video engaging, so give them every opportunity to succeed.

Next time you share a video on Facebook, dedicate even a small budget (between $20-$100) to watch your engagement go through the roof!

Take it even further and use Facebook’s targeting tools to reach your ideal audience. You can get very specific and select women ages 25-54 who live 50 miles outside of your destination!

Unfortunately, Facebook content will perform better with funds behind it, as opposed to organic engagement. Make sure you have budget in 2018 for boosted posts!

Fact of the Week: Videos uploaded onto Facebook have 110% higher engagement rate and 478% higher share rate than YouTube links.


That’s right. It’s much more effective to upload videos directly to Facebook, as opposed to sharing YouTube links. A lot of DMO’s have figured this out by now, but have forgotten to draw attention to their video content on YouTube!

YouTube is still the second highest search engine in the world, so we don’t want to leave it behind. Here are some ways you can draw attention to a video on YouTube:

  1. Embed it onto your website. This could include your homepage, relevant blogs, and landing pages.
  2. Include a link to your video in your e-newsletter.
  3. Share a tweet with the YouTube link (although, you should upload the video directly to Twitter as well!)
  4. Create a Pinterest board for all of your YouTube videos.
  5. Share a “teaser video” on Instagram, and share the link to the full YouTube video in your bio.

Noteworthy Article: 14 Ways to Increase Your Facebook Page Engagement

Facebook is the 500 pound gorilla of marketing. It can feel devastating when your page is underperforming. Try these tricks to boost engagement on your Page:

  1. Post less
  2. Post when your fans are onlone
  3. Create specifically for Facebook
  4. Try videos
  5. Go live
  6. Share curated content
  7. Ask for opinions
  8. Boost your top posts
  9. Recycle your top posts
  10. Watch other Facebook Pages
  11. Experiment with new content
  12. Reply to commments
  13. Host giveaways
  14. Create a linked Facebook Group

Learn more about these tactics in this article.

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