TwoSix Digital developed and managed a Facebook ad campaign in 2017 to drive traffic the most popular spring attraction in Traverse City: Cherry Blossoms. This ad campaign focused on the niche audience of viewing cherry blossoms in Traverse City.
Traverse City Tourism has a few different blog pages on its website regarding the cherry blossoms. Because of the interest generated by these pages, they result in quite a few consumer website visits annually. These pages could be reached via multiple avenues – organic search inquiry, paid per click ads via Google and Bing, and other third-party ad networks. Each time they visit the page, we learn more about their behavior through the pixel, if they are logged into Facebook at the time they visited the site.
We then built our audience via pixel data as Facebook allows you to create an audience of consumers who visited the specific URLs related to cherry blossoms. From there, we built a custom audience with those specific consumers who visited the pages within 180 days. Following this, we leveraged Facebook data to identify a much larger ‘lookalike audience’ and then to make our audience more specific, we targeted specific geographic areas.
The ads were set up with multiple images to reflect the cherry blossoms and the activities available at that time in the area. The ad was then programmed to run in five-day increments.
Click Through Rate
Link Clicks to Website Landing Page
Check Out Our Blog!
- On Our Radar Highlight – Inflation & Tourism: Trends to Think About July 5, 2022
- On Our Radar | July 2022 June 30, 2022
- Trending at TwoSix: New Instagram Reel Features June 30, 2022
- On Our Radar Highlight – Guide to Maximizing Reels June 30, 2022
- 5 Things Every Great Instagram Photo Needs June 29, 2022
- How to Create Successful Video For Social Media June 29, 2022
- Trending at TwoSix: Comments on Ads June 21, 2022
- Trending at TwoSix: Utilizing Youtube Shorts June 14, 2022
Stay up-to-date on digital marketing trends and learn more about best practices in the tourism industry delivered directly to your inbox each month.
Sign up here!
TwoSix on Tour
August 29 – September 2 | Brian Matson will be presenting at the Texas Association of CVBs Annual Conference in South Padre Island, TX onTake Control: Social Media Tactics to Work Smarter, Not Harder and Leverage LinkedIn and Social Ads for Meetings, Groups, and Sports
September 25 – 27 | The TwoSix Digital Team will be attending the 2022 MACVB Annual Educational Conference in Mackinac Island, MI.