Facebook Ad Preferences Hone Interests
New Facebook ad preferences available to Facebook users may seem detrimental at first – but let us explain. Facebook is using pictures to help users determine the kinds of content they want to see ads from – including travel. This means a more relevant audience for our ads – even if that audience is a bit smaller than what it previously was.
Even better, when a user taps on a particular image they’ll be provided with additional sub-categories to help select the kinds of ads they want to see. This means users will be able to be presented with the kinds of content they want to engage and interact with.
Interestingly, Facebook is also reportedly blocking ad blockers. The preferences are available for many users now, but will be fully available by the end of the month.
Another Facebook Algorithm Update
Another week and another Facebook algorithm update. The social network’s new algorithm aims to make our newsfeeds provide us with more valuable information. Facebook is updating its Feed Quality Program, a database analyzing thousands of surveys with feedback on newsfeeds each day, to create a new ranking system to identify what people find more informative.
Naturally, what may be informative to one person may not be interesting at all to another. Because of that, Facebook is working to tailor each feed to each user to provide a better experience. Facebook predicts some pages may see a “small increase” in referrals and engagement while others may see a small decline. This is likely dependent on the kinds of content published. The new algorithm was announced Thursday and takes effect immediately.