Pinterest Adds Promoted Video
Pinterest Promoted Video ads are now available to advertisers on the social network. The announcement came earlier this week as Pinterest appears to look to take a cut of the massive number of video views on social media.
However, these ads are more than simple video view ads. Pinterest Promoted Video ads allow for clickable Pins to be integrated directly into the video. Wondering how that looks? Check out the video below.
Pinterest claims that early results indicated Promoted Video ads were four times more memorable than non-video ads. These types of ads an even be saved and watched later.
Instagram Not Slowing Snapchat Down
We recently wrote about Instagram Stories and how they may impact Snapchat Stories and even platform usage. While it’s still early, a report by SensorTower indicates that there hasn’t been a noticeable decline in Snapchat’s usage.
While Instagram Stories have only been out for two weeks a surge of people trying Instagram Stories over Snapchat does not appear to be happening. This may lead credence to the view that the two platforms will be able to co-exist without cutting too much into one another’s user base.