On Our Radar Highlight – TikTok Adds New Captioning and Translation Tools

TikTok is at it again. The app of a billion users is trying to help expand its reach further by introducing new translation and captioning tools. These accessibility updates are great to see especially as users are more frequently watching videos without sound.

The translation feature will be present with captions, text-based stickers and overlays and will initially support English, Portuguese, German, Indonesian, Italian, Korean, Mandarin, Spanish and Turkish. With TikTok expanding and increasing in popularity worldwide this is a good move for the app as it makes a move to further connect audiences around the world. This opens up new opportunities for content creators and businesses as well if they’ve been looking for a way to connect with an international market in a more personal way. As much as this is a new opportunity for individual users and businesses alike, it’s awesome to see the inclusivity and accessibility the app is striving for with this addition. Hopefully, they continue on with this expansion to include even more languages, further uniting us through social media.

Ashley MaddixDigital Advertising Strategist