Trending at TwoSix: Google Analytics 4 Introduction

Posted: May 10th, 2022

Google will be officially replacing Universal Analytics with Google Analytics 4 on July 1, 2023

All good things must come to an end. In this case, it’s time to turn your attention to GA4. Google Analytics will be going through significant changes on July 1, 2023. Write that date down. That might seem like a long way off, but it isn’t if you want to make the most out of Google’s new analytics engine. You better get the new GA4 installed ASAP. Here’s why: One of the most powerful things in Google Analytics is comparing data between current and past periods.

If you don’t have GA4 installed by July 1, 2022, you could be in a pickle with your historical data. We’ve all been using Universal Analytics (UA) basically forever. It’s important to know that those data pieces in UA won’t be migrated into GA4. That’s a big deal. You’re starting fresh in GA4, which makes getting the code installed on your site ASAP super crucial so that you have at least a year of comparative data available for use when the big switch is flipped. On July 1, 2023, UA will no longer collect data. Don’t be caught off guard.

Please don’t put it off. Get GA4 installed on your site now.

What to do going forward?

Don’t hesitate on migrating over from Universal Analytics to Google Analytics 4. The TwoSix team is here to help your organization not miss a beat with this upcoming change. Don’t wait!  Fill out the contact form, and a member of our team will reach out shortly.

Questions Regarding Google Analytics 4