An excellent way to determine the interest and impact of content on your site is doing a content popularity check—the best way to do this is through your Google Analytics account.  The content with most sessions and session duration will give you a good indicator of what specific content to keep on the site and provide additional insight into what content topics are most popular with your audience.  

To achieve this, log on to your Google Analytics account and in the left side navigation bar, go to Behavior and select landing pages.   Then, determine a specific date range – we suggest a minimum of two years.  Then, look to see what URL landing pages are the most popular.

One item to consider when removing content is to delete the purged content but be sure to include a “301 Redirect” to a similar page or area of the site that would relate to the deleted content.  For more on setting up a 301 Redirect, visit the site of Bruce Clay here.

Google defines duplicate content as ‘substantive blocks of content within or across domains that match other content or are appreciably similar. In other words, how many times on your website do you talk about your visitors’ favorite go-to spot within your destination? Or how many ways are you using that same piece of content that you wrote a year ago? These are examples of duplicate content. This can cause inconsistent URL structures (or the same URL with one or more things changed), which will harm your SEO. It’s imperative that as a DMO or CVB that you refrain from duplicating your content.

If you have duplicate content on your website, Google may prevent your content from showing up as a result on a search engine. So how do you check for the same content you may not be aware of on your site? Check out MOZ.com, which will run through your site and find any duplicate content. Siteliner is a more in-depth tool to find duplicate content on your site.