As states begin to reopen and people begin emerging from their homes, the urge to get out and travel will be as strong as ever. Unfortunately, so will the apprehension and unease felt while making travel plans. One clear trend that can be seen around the country is the desire for more isolated travel experiences where social distancing comes naturally.
According to AdWeek, “Travel surveys conducted by the industry show that people who are comfortable traveling will do so by car, and are far more likely to visit parks and beaches that are regionally close to their homes.” These sentiments are even clearer in Google Search trends, where terms like ‘camping’, ‘hiking trails’ and ‘state parks’ are seeing more traffic this month than at any time during the last two years (see chart).
It’s important that CVBs use this as an opportunity to showcase outdoor recreation opportunities, as well as highlight the steps hotels and lodging are taking to ensure customer safety.