TIKTOK’S INFLUENCE ON RESTAURANTS | TIKTOK GROWS IN POPULARITY | FACEBOOK ADDS BUSINESS CONTENT | TIKTOK ADS | INSTAGRAM STORIES | TWITTER BUSINESS PROFILES
As the world of digital media is continually morphing to new trends and updates, it can be difficult to keep up. This is why the TwoSix Digital team comes together to discuss what we’re keeping On Our Radar for OCTOBER 2021. This month, we discuss TikTok and the restaurant industry, Facebook adding new business content elements, Twitter tests business profiles, and more!
TikTok’s Influence On Restaurants
TikTok is not just a place to do a fancy dance! It’s also a great place to start promoting your dining options. A recent study done by MGH, a Maryland-based advertising agency, says 65% of Tiktok users have visited a restaurant after watching posted videos and 45% of users say they would be likely to visit an out-of-state restaurant they saw on the platform.
This is a great opportunity to seek out influencers and promote your dining options, especially during special programs like Restaurant Weeks! View the release from the survey with additional data at the button below.
It’s Time to Start Taking TikTok Seriously
Facebook Looks to Add Business Context Elements to Ads
Facebook is looking to ad new context elements to the bottom of ads in an effort to increase transparency between advertisers and users. The new ad elements, which appear as side-scrolling buttons beneath the headline/CTA footer, would tell users how many page likes the advertiser has, where they are physically located, and recent check-in numbers. These elements would allow users to determine the legitimacy of an advertising source before engaging – a priority for the social network ever since the 2016 political ad scandal, where foreign actors posed as US political organizations.
It’s possible that CVBs can use these new context elements not only to clearly differentiate their pages from city government or chamber pages, but also to encourage users to explore/engage with the CVB Facebook Page, rather than just the advertisement. However, it’s important to make sure that contextual elements, like business address, are correct and up to date before taking advantage of these new ad features.
Ads on TikTok: You Don’t Actually Need a Channel
TikTok is the hardest network out there for businesses to break into. Social Media Examiner’s #1 tip for “How to Grow Your TikTok Account” is to “post four to eight times a day”. For a platform that requires tailor-made content, this is pretty much an impossible task. Every day, we see stats like “TikTok Ranked #1 globally for ad equity” and “92% of users globally have taken an action after watching a TikTok”.
So, it’s only natural to want to get in on the action. Well, we have great news for you: you don’t actually need a channel to advertise on TikTok. That’s right, you can advertise on TikTok without spending hours developing content and weeks cultivating an audience. Like so-called “dark posts” on Facebook, it’s possible to create stand-alone advertisements. And our results so far have been very, very promising.
Want to break it the world of TikTok advertising? It’s a tough nut to crack on your own, but we’re here to help. Let us know if you’d like to get on the action!
Instagram is Developing a New ‘Montage’ Feature to Convert Stories to Reels, New ‘Favorites’ Listing
Get ready for a remix! Instagram is currently testing a new tool called Montage that will allow users to take their stories and turn them into a short Reel complete with audio. Instagram has been pushing Reels to keep up with TikTok as popularity and users continue to rise for the new platform. While remixing user’s stories does sound like a good way to combat their competition, will it actually annoy users seeing the same content twice or will the fun, new repackaged content be enough to keep people engaged? We will have to see. Instagram is still managing to hold their own even though TikTok continues to dominate with younger users. Instagram is also testing a Favorites tool. This tool, which is similar to Facebook Favorites will allow users to give a higher priority to specific profiles they follow so they will see them first in their feed. By giving users this control, they can make sure they never miss a critical post again.
Twitter Expands Access to Professional Profiles and Ticketed Spaces
*Twitter has entered the chat*
Well, it’s finally happened, Twitter is finally testing to allow businesses to have a business profile to showcase more business information in a more professional setting. These business profiles give users the ability to add new display elements to their already established Twitter presence such as location (connected to Google Maps), hours of operation, and contact info. This test originally began this April but now the platform is expanding its test market.
I absolutely love seeing how Twitter is continuing to try and be relevant and become a popular platform again. Honestly, with the recent Facebook outage – they shouldn’t have to try harder. I’m super excited for this rollout to reach the TwoSix team so we can share more info on our profile!
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With the ever-changing digital marketing world, we are here to keep you informed of new digital trends and what we are keeping on our radar for October 2021. Have any questions? Contact us! We’re here to help.
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