TikTok and Tourism: Everything You Need to Know
TikTok is the fastest growing social media platform with over 1 billion users. The platform has quickly become the social media platform of choice for young adults up to age 39. These users spend an average of 52 minutes per day on the app, making the platform a solid choice to add to your digital marketing efforts to promote your destination, travel product, or organization. Here are a few things you should know before diving into TikTok to enhance your destination’s online marketing presence.
1.) Creating Great Content Takes Time
2.) TikTok is a Reinforcement of the 5 Rule
We continually discuss the importance of implementing the 5 Rule within your digital marketing strategy – for every piece of content you create, look for five ways to integrate, extend or amplify your message. TikTok falls directly into this idea of content distribution and story extension! If you create a video, write a blog, or post a photo – think about how you can leverage TikTok to grow more awareness. Use it as an extension of what you’re already doing rather than adding another source onto your plate.
3.) The Highest Using Demographic is Millennials
6.) Use and Follow Relevant HashTags
It’s time to embrace TikTok as a network that won’t be going anywhere. Use this information to integrate the platform into your digital marketing strategy. Don’t forget to sign up for our monthly newsletter to receive new digital marketing tips, trends, and best practices delivered directly to your inbox. If you’re looking for more destination marketing and tourism insights, check back to our blog page every week for fresh new content.