TwoSix Moments: Video Marketing

There is no questioning the importance of video marketing. Tourism marketers can use video to inspire unlike any other medium. Here’s some more motivation to make video a cornerstone in your marketing efforts!

This blog teaches you to create video using this process:

  • Ideate
  • Plan
  • Record
  • Edit
  • Share

Most marketers forget about ideation, planning, and sharing. We focus far too much on recording and editing (hiring expensive videographers, letting perfection get in the way of creation, etc.). Read the blog for ways to fine tune these skills!

One of the challenges for video content inspiration is the focus on e-commerce. DMO’s are typically creating content to “inspire” as opposed to “sell”.

Our blog about video is full of examples and tips specifically for the tourism marketer. Read through to gather some ideas for your video marketing efforts!

These quick video marketing tips are some of the most important things to keep in mind when making video content! Definitely worth a quick skim!

Here are some budget-friendly tools for video editing:

  • iMovie
  • Replay
  • Magisto
  • Hyperlapse
  • Splice
  • Lumify
  • Cinefy
  • AndroVid
  • Video Maker Pro
  • Kinemaster
  • ProCamera 8
  • WeVideo

For more video marketing tips, check out our Twitter Moment and follow us on Facebook!