TwoSix Moments: Video Marketing
There is no questioning the importance of video marketing. Tourism marketers can use video to inspire unlike any other medium. Here’s some more motivation to make video a cornerstone in your marketing efforts!
Get ready for tons of tweets about...VIDEO MARKETING.
— TwoSix Digital (@TwoSixDigital) April 20, 2018
This is one of our favorite articles about creating short videos for social media. The best part? It includes examples for extra inspiration. https://t.co/xkWe4n293c pic.twitter.com/4WvDcFgiC7
This blog teaches you to create video using this process:
- Ideate
- Plan
- Record
- Edit
- Share
Most marketers forget about ideation, planning, and sharing. We focus far too much on recording and editing (hiring expensive videographers, letting perfection get in the way of creation, etc.). Read the blog for ways to fine tune these skills!
Hey tourism marketers
— TwoSix Digital (@TwoSixDigital) April 21, 2018
Here are some tips and examples on ways our industry can leverage the power of video. https://t.co/zlHWBKu565 pic.twitter.com/OQHSed5Y8B
One of the challenges for video content inspiration is the focus on e-commerce. DMO’s are typically creating content to “inspire” as opposed to “sell”.
Our blog about video is full of examples and tips specifically for the tourism marketer. Read through to gather some ideas for your video marketing efforts!
Read more about these quick tips for video marketing:
— TwoSix Digital (@TwoSixDigital) April 22, 2018
1. Tell a story
2. Keep camera steady
3. Consider external mic
4. No digital zoom
5. Lighting is key
...Plus five more tips!https://t.co/AnlZUGmpib pic.twitter.com/AE7zfUd9gs
These quick video marketing tips are some of the most important things to keep in mind when making video content! Definitely worth a quick skim!
Are budget restraints holding you back from creating video?
— TwoSix Digital (@TwoSixDigital) April 23, 2018
Well, here are 12 budget-friendly video editing tools that are easy to use!
BOOM! What other excuses do you have?? We'll squash them! https://t.co/2punbZQF5j pic.twitter.com/HY3faFW7nL
Here are some budget-friendly tools for video editing:
- iMovie
- Replay
- Magisto
- Hyperlapse
- Splice
- Lumify
- Cinefy
- AndroVid
- Video Maker Pro
- Kinemaster
- ProCamera 8
- WeVideo
For more video marketing tips, check out our Twitter Moment and follow us on Facebook!