TwoSix Moments: Pinterest

Here are some helpful articles about Pinterest for tourism marketers! In addition to these nuggets of information, check out our Twitter Moment about this traffic-driving social channel.

The new followers tab on Pinterest has pinners looking for ways to increase the number of people following their profile. Some tips include:

  • Attracting followers with your profile
  • Attracting followers with your boards
  • Attracting followers with every pin
  • Attracting followers from your website
  • Attracting followers from your other social channels

Check out the article for insights on these tips. Picking up two or three new tactics will help you move the needle!

Last year we interviewed our rep from Pinterest about the benefits for travel marketers. We asked certain questions such as:

  • What makes Pinterest such a great channel for Pinterest?
  • DMOs tend to focus on inspiration instead of conversion. How do you think Pinterest can impact inspiration?
  • What elements make up a successful Pinterest ad campaign?

Find out answers to these questions and more here.

TwoSix Digital’s Tactical Content Planning Process is all about tying your Pinterest strategy into your blog. This great article gives tips on ways to optimize your blog for Pinterest users!

Make the most out of your blog content by optimizing these for pinners:

  • Content
  • Formatting
  • Images
  • Opt-ins

It’s no secret to tourism marketers that women are the major decision makers with household purchases.

“[Women aged 25-54] make the majority of purchase decisions in US households. They’re responsible for 80% of household buying, and they control more than 50% of the wealth in the US.”

According to this article 50% of women on Pinterest are pin-planning a vacation to take within the next 6 months.

If this doesn’t inspire you to take Pinterest to the next level – then we don’t know what will!

Another tip: the Tailwind Blog consistently has outstanding content for marketers using Pinterest. Find more awesome insights on Pinterest by checking out our Twitter Moment.