10 Underutilized Free Facebook Features
The importance of paid promotion on Facebook, and other social media channels is often stressed within tourism marketing. However, more often than not, we see Facebook’s many free tools being underutilized by Destination Marketing Organizations (DMOs). Although paid campaigns are highly encouraged to expand your reach, there are plenty of tools to use on the world’s largest social media site without spending a dime. Here are 10 underutilized free Facebook features.