In a primarily digital-based world, it’s imperative that travel destinations utilize all the tools in their toolbelt. We have previously discussed the significance of content cleansing, optimizing your marketing in the midst of a pandemic, and how to write great blog headlines. Now, we’re discussing the importance and key components of storytelling in tourism marketing by how to tell your destination’s stories.
Telling stories in your digital marketing can help build your brand, gain customer trust, and possibly even increase conversion rates. Believe it or not, consumers respond better to relatable and humanized content over your average, loud marketing campaign. This technique has the ability to create an emotional connection between a destination and potential visitors — and even keep your destination at the front of their mind when considering their next trip. Here’s how to tell your destination’s stories.