Trending at TwoSix: Facebook Pixels

Facebook Pixels are revolutionizing social media advertising. They help marketers deliver custom messages to specific audiences that have already visited their website.

Not sure what a Facebook Pixel is? You actually do! Have you ever almost purchased a pair of shoes, exited out of the website, logged into Facebook, and seen an ad for the shoes you were about to purchase? That was made possible by a Facebook Pixel.

Keep reading to learn more about the power of Facebook Pixels, and why they are important for travel marketers. Let’s get started.

Tip of the Week: Grow your niches by using Facebook Pixels in your next advertising campaign.

Facebook Pixels are a great way to deliver targeted messaging to specific audiences. For example, imagine you would like to run a social ad campaign regarding fall travel to your destination. Facebook Pixels make it possible to target individuals who have already visited the fall page on your website! Furthermore, a Lookalike Audience can be created from the Facebook Pixel. This can be extremely powerful for building niche audiences.

We recommend identifying your destination’s top three niches (i.e. outdoor recreation, craft beer, and family travel). Run campaigns using specific messaging for these audiences by using Facebook Pixels and Lookalike Audiences. As a result, your niches will grow as more and more traffic is drawn to specific landing pages on your website.

If this sounds confusing, don’t worry. This is pretty advanced stuff! TwoSix Digital continuously runs integrated digital ad campaigns for travel marketers due to the complexity. Contact us if you would like to grow your niches, and avoid the headache!

Fact of the Week: On average, travelers convert on the 5th session on mobile/tablet and the 7th desktop session.

If you are not convinced that Facebook Pixels are important to destination marketing, think again. A recent study found travelers convert (i.e. book a hotel) after their fifth-seventh session depending on which device they are using. Ultimately, travelers are not booking their visit the first time they visit a website. Travel is a big deal. It takes planning, pondering, and coordinating.

Facebook Pixels can help ensure higher conversions by delivering ads to these potential visitors. Remind website visitors about your destination, and move them closer to conversion!

Noteworthy Article: Monitoring the Mouse

Research was conducted to “monitor the mouse” of potential travelers online behavior. Here are some of their key findings:

  • On average, there is a 5% higher conversion rate on Sunday.
  • Returning visitors are twice as likely to convert.
  • Travelers are not so fond of last-minute offers. They prefer the excitement of organizing summer and winter holidays ahead of time.
  • Users start searching for summer holiday destinations in January and winter holiday destinations in September.
  • Desktop is the preferred device to browse through travel sites; however, mobile traffic, which is mostly used for prospecting vs buying, is growing.

Read the full article here.

TwoSix Pic of the Week: Travel Marquette

After all your hard work with Facebook Pixels, don’t forget to prop up your feet and enjoy the last few weeks of summer!

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