The TwoSix team is back and ready to share what’s On Our Radar for April so that you can stay ahead of the always-evolving digital marketing landscape. This month, the TwoSix team discusses LinkedIn Carousels, Constant Contact and Canva Integration, Apple Maps advertising, and more! Keep reading to find out what we’re keeping On Our Radar for April 2026.

Some DMOs have been leveraging LinkedIn to help build awareness and conversion for the group sales market. Often, these DMOs struggle with coming up with content that will resonate with users on the network. We typically have tons of content in the form of blogs and videos relating to leisure experiences, but we’re sorely lacking in relatable content for the group side of things. Some new data might be just what DMOs need to inject some overlooked assets into the content marketing mix and to come up with some new approaches.

The latest benchmark and performance data from Socialinsider shows that we shouldn’t automatically carry over our assumptions of what post type to use on LinkedIn from other networks. We typically say “vertical video rules the day” when it comes to Instagram, Facebook, and TikTok, but on LinkedIn, things are a little bit different. Video does well, but it’s not king.

It’s no surprise that the carousel performed at the very top of the list for LinkedIn post types when it comes to engagement.  We see that on Instagram, too. Carousels do very well in a lot of cases, but what’s really interesting is that “document-style” carousels were the top engagement generator. Not photo carousel posts. Documents. Yeah, uploaded PDF files in a carousel format gained the most engagement.

This is good news for us. Most sales teams have a folder on their sharedrive full of highly crafted pitches, venue overviews, case studies, RFPs, and group travel information. According to the latest report, these are fair game to start using on LinkedIn for highly engaging posts. Beyond the assets we already have, what can we start creating for this unique market? How can we repackage what we have?

It may be time to give Canva a little test drive to start creating new PDF assets specifically for the group travel space.

Here are a few best practices for getting the most out of your document posts on LinkedIn:

• Orientation:Use a vertical (4:5) or square (1:1) layout
• Length:Aim for 10–12 slides for optimal reach
• Text:Keep text minimal—approximately 25–50 words per slide
• Visual: Use consistent branding (maximum 3 colors) across slides to boost recognition.
• Final Slide:End with a clear call-to-action to encourage taking the next step

What are we waiting for? We always encourage our clients to follow the data. The data shows that these document-style posts on LinkedIn could be a winning ticket!

Need help jumpstarting your group sales strategy? Contact us to get started.

Meta is building a photorealistic AI version of Mark Zuckerberg, trained on his mannerisms, tone, and personal views on company strategy, so that all 79,000 employees can feel connected to him at scale. Not skipping meetings, just cloning himself instead (sort of). A little unsettling, but very 2026.

Zoom out from Zuckerberg the person (or not?) for a second, because the bigger story is what it represents. Meta has been assembling an entire ecosystem of AI agents, and their acquisition of Moltbook last month is the piece that should have DMOs paying attention. Moltbook is a social network built entirely for AI agents to communicate with each other, no humans required or allowed. Meta bought it as part of a broader push to build the infrastructure layer that enables AI agents to discover, verify, and communicate with one another at scale.

The logical endpoint of all of this for travel and tourism is a world where a personal AI agent has the ability to plan and book a trip for you by communicating directly with a destination’s AI agent. No Google search. No scrolling Instagram. No clicking through a website. Just AI agent to AI agent.

That future is not as far off as it sounds, we’re already seeing early versions of this in how AI assistants answer travel questions today. And when it gets here, the destinations that will show up in those conversations are the ones that have already done the work of making their digital presence readable, structured, and credible to machines, not just humans.

Creating email newsletter through Constant Contact just got even more seamless with it’s updated integration with Canva. While the integration started as a way to import designs into the platform quicker, it has now expanded into a full-fledged design suite! You can now access Canva’s design capabilities directly in the email editor. This will help to streamline your efforts when creating engaging and visually appealing emails by allowing you to access your full Canva library, create new graphics from scratch, and even edit your existing media library, all within the Constant Contact interface. This new update eliminates time spent toggling between websites and the download and re-upload process, meaning less desktop clutter and more organization! Click the button below to learn more!

63% of mobile users in the United States are on iOS, and Apple just announced that it will be bringing ads to Apple Maps this summer, with the initial roll out in the U.S. and Canada.

The ad experience will resemble Google Map ads, with businesses appearing at the top of search results when users look for nearby services, and also in a new “suggested places” section that surfaces recommendations based on what’s trending nearby and recent activity.

Example of  Google Maps “search” ads showing up for “new york city hotel”

These two placements serve different roles: search ads capture higher-intent users actively looking for something specific, while “Suggested Places” sounds like it would introduce a discovery layer, reaching users who may not have a set plan but are open to inspiration.

Traditionally, maps are used as navigation, but we could see that they move closer to capturing browsing or exploratory behaviors.

Given market penetration of iPhone users in the U.S. and Canada, this format definitely presents an opportunity to reach a large amount of users during real-time decision making and based on destination proximity.

YouTube is bringing the commercial break back to the living room. Back in our February issue of On Our Radar, I mentioned how YouTube ads saw a significant rise in viewers on TVs as opposed to mobile and desktop. They have now recently started testing out 90-second unskippable ad segments on CTV, a shift from the “Skip ->” after 5 to 20-second model.

For those in the travel world, this can be a huge shift. Rather than the “hook-or-die” mentality of mobile scrolling we’re used to in digital marketing, we may be moving back into a space where we can let a destination breathe.

The catch? Since viewers can’t hit the skip button, the pressure is on DMOs to make sure they don’t want to skip. A 90-second slot can be a gift for storytelling but a curse if the content feels like a repetitive sales pitch. If you’re going to take up to a minute and a half of someone’s relaxation time, the creative needs to make an impact with quality production and tapping into user emotions.