6 Best CTA Practices in Social Media Marketing
Updated: September 23, 2021
To post with purpose, everyone you create should include a Call-to-Action (CTA). A CTA are designed to prompt an immediate response or sale (the #1 goal of a digital marketer).it’sIs easy to see why they’re necessary. Read on to learn CTA best practices in social media marketing, such as deciding what’s ideal for your objective and the best way to add them in social media posts.
1. Decide on your goal & how to achieve it
As a tourism organization, one of your main goals is to inspire travel, convert overnight stays, and encourage visitor safety. As a result, most of the time, linking to a webpage will help achieve this goal. In some cases, your goal may be to grow your social media following, newsletter subscribers, or passport downloads.
2. The Link
If a link is a way to go, determining the right one is vital. The link should extend the story to your website or other resources and always provide additional value to the user, whether in the form of information, media, or conversion options.
Hierarchy of links:
3. Shorten the Link
Shortening a CTA’s link is an absolute must! A shortened link doesn’t take up as much space, makes the post easier to read, and overall, appears cleaner. The user also will see the extra bit of effort you put into making the post easily accessible for them.
4. White Space
One of the most accessible aspects that most people neglect is white space. By using a whole, blank space, readers’ eyes will hone in on the CTA as the post’s central message, which separates the Call-to-Action and lends it added significance.
5. Directional Language
Finally, we’ve reached the “Call-To-Action” itself. A CTAs is a phrase like “Learn more about”, “Sign up for free”, and “Find deals here”, all followed by a link. Be sure to include a preview in directional language, such as “Click here for more stunning photos of our attraction: bit.ly!”
6. Comment, Like, Share
If your goal is to benefit a social media post, be sure to tell the user exactly what to do. Have you noticed how the top YouTubers all say “subscribe and turn on notifications”? The proof is in the pudding! For example, if you want more replies, write something along the lines of, “What’s your favorite way to celebrate *post topic*? Reply to our tweet!”
Note: Avoid “Engagement Baiting” on Facebook, and try to create authentic, back-and-forth conversions.