A Guide to Making Sure Your Social Feeds Survive the Holidays

Updated: December 16, 2021

Organizations often let their social media go ‘dark’ – sometimes for several days when the holidays approach. However, since users tend to spend the holidays relaxing, they may be using social media more than usual! Consequently, it’s essential to ensure your social media channels are up to snuff, especially during the holidays. Here is your guide to make sure your social feeds survive the holiday.

Schedule Out Your Content

It’s important to make sure that all of your social media feeds are filled with great content while you’re celebrating, so you don’t miss out on great opportunities and don’t lose your followers’ attention. Use one of the many scheduling apps out there (Buffer, Hootsuite,  Sprout, etc., to keep your content organized and scheduled ahead of time. Doing this will allow you to celebrate the holidays with family and friends without worrying if the blog you wrote about Christmas Eve events will go out on time.

Be sure to keep your content feeds a bit lighter on Christmas Eve through Christmas Day to observe the holiday, but keep the regular flow going after the holiday is over!

Schedule Time to Check-In On Your Feed

You probably don’t want to think about work while you’re visiting family or preparing for the next holiday party. Still, as a community manager, it’s essential to make sure that you’re engaging and don’t miss any potential crises. Schedule a small portion a few times a week to check in and make sure you’re being responsive to people interested in your destination OR people who could be visiting your destination over the holidays! It will impress your followers a little bit extra for them to hear from you during this time of year.

Finish Those Big Content Pieces

If you’re planning to be away from your desk for an extended period, make that time as stress-free as possible by checking the big things off of your list. This can include big blogs that will go out early in 2019 or landing pages for 2019 promotions. This way, when you get back from the holidays, you’ll have a head start, and your social media feeds and website will be ready to be filled with all of that brand-new content!

Before you put your feet up, light the fire, and gather with family and friends, it’s essential to make sure you’re not letting your DMO’s social media feeds go quiet. With these quick and easy tips, you’ll be back to celebrating the holidays in no time. For more tips, tricks, and guides follow us on Facebook, Twitter, and Instagram and subscribe to our e-newsletter.

Happy Holidays from TwoSix Digital!