Pinterest Ads Open, Facebook Reach Grows

Pinterest ads now open for your business

This week Pinterest finally opened up its Ads Manager to everyone interested in scheduled Promoted Pins. Up until now Pinterest ads were only in the beta phase.

Along with this opening up, Pinterest unveiled more detailed ad targeting tools to enable advertisers to more accurately promote pins. These targeting tools include some items similar to those seen on the Facebook Ads Manager, like interest and customer database targeting. Pinterest has one different type of targeting that may work in advertisers favor though: keyword targeting, which allows the serving of ads up to people exploring the platform using certain keywords.

Time will tell how successful these ads are, but Pinterest says people who saw Promoted Pins had a 40% greater awareness of new products and had a 50% higher purchase intent.

While this is great for individual advertisers with one client, Pinterest currently lacks the ability to switch between multiple ad accounts. This means that agencies with multiple clients will need to set up accounts and switch between them for different clients.

Facebook Reach reportedly still surging

Facebook post reach continues to rise, despite recent algorithm changes many expected to take a bite out of reach. Locowise reports the average reach for posts in February was up 5.33% from January.

Locowise also reported an increase in post engagements from January to February, but it will be interesting to see what happens to engagements rates once a full month of Reactions are able to be recorded.