Twitter Cards are a visual way to add photos, videos, and other media components to your Tweets. They ultimately help to drive traffic to your website. There are four types of Twitter Cards that each offers a different composition of content:
- Summer Card (Website Card) – used for many kinds of website content like blog posts or landing pages
- Summary Card with Large Image (Video Website Card) – used for large, full-width, rich photos that drive users to a website
- App Card (Image App Card) – used to share a mobile app on the platform to drive installations
- Player Card (Video App Card) – used with a video or audio clip
Summary or Website Cards are the most helpful tool for a tourism marketer. These cards are designed to give users a sneak peek at the content before clicking through to a website.