Travel Reviews, Facebook Live and Fall Foliage

Travel Reviews, Optimizing Content and Fall Foliage

The most important parts of travel reviews

We’ve known for some time that reviews are incredibly important, but what is it in reviews that people look for most – especially when it comes to travel reviews? A new study set out to find out what that was and examined a number of factors in reviews for casual travelers, romantic travelers and business travelers. People were asked to read reviews and then select a property to stay at based on a number of pre-selected factors. The findings? Cleanliness is big across the board, but comfort and amenities are major factors for frequent travelers.

Some of the other big findings were:
Family travelers focus on the room, with comfort also scoring high. Wifi was a fairly important feature and food scored the highest for travelers in a party.

Facebook Mentions Live

Credit: Keir Simmons, Facebook

Facebook Live lives

Facebook’s version of a live-streaming platform, Facebook Live, is now available to people with a verified account and not just celebrities. The function will allow people like reporters to post content, report from a scene and even respond to questions people ask. Right now, the Live is only available through Facebook’s Mentions app, meaning the content being put out won’t show up for everyone to see – which could be beneficial when a journalist wants to avoid spamming newsfeeds with updates.

Catch the fall colors

If you’re looking to travel this fall and want to see some spectacular fall foliage you may want to start planning now – depending on where you are or want to go. In some places the colors are already turning! Check out this map to find out when the peak times to go before you’re too late.