“Near Me” Traffic Doubles Year-Over-Year
Users are increasingly using Google to discover local businesses and locations. Google reports that searches with the words “nearby” or “near me” have doubled year-over-year. Understandably, 80% of those searches came from mobile.
This new data only reinforces the importance of businesses and locations registering and ensuring they show up in Google searches.
Facebook Testing out Critic Reviews of Restaurants
An interesting new move by Facebook will bring critic reviews of select restaurants to the platform. Previously, user reviews were already available, but this recent change is the first time anything “official” will appear for reviews of restaurants.
While Facebook says the change is due the the social nature of the platform and providing users with a better experience, it could also be inferred that the move could be designed to take traffic away from other review sites, like Yelp.
Ideal Photo Sizes for Social
While it isn’t necessarily breaking news, a new infographic indicating the ideal photo sizes for the major social networks was published this week. Many businesses and people struggle getting a photo that is the right size published in their posts and on the profile pages. Utilizing the information in this graphic and a photo resizing tool, like Pixlr, can guarantee you’re publishing content that is sized correctly!