Call to Actions (CTAs) are designed to prompt the viewer to respond, sign-up, read more, etc. Ideally, your CTA’s tell your viewers to continue to receive information regarding your destination, follow you on social media, or continue reading content on your website. As consumers are using the website to plan their visit, leverage your CTA’s to garner additional consumer information.
Some CTA examples that we often see on websites include:
- “Subscribe to our E-Newsletter”
- “Plan Your Trip Today”
- “Save Big”
- “Check out our blog post.”.
We highly recommend keeping the CTA’s integrated throughout the page content and “above the fold” so that users can see them without scrolling. More often than not we see websites with CTA’s listed at the bottom of the webpage that goes overlooked. Keep users engaged by strategically placing your CTA’s on your website!