TwoSix Digital Blog
On Our Radar | May 2026
The TwoSix team is back and ready to share what’s On Our Radar for May so that you can stay ahead of the always-evolving digital marketing landscape. This month, the TwoSix team discusses YouTube livestreams, LinkedIn for AI visibility, long-form content on Instagram,...
Threads: The Secret Sauce for Your Digital Strategy
It can feel exhausting to keep up on the never-ending treadmill that is social media marketing. We have all spent years chasing the “perfect” Instagram grid, trying to keep up with every trending audio on TikTok before it went stale, and experimenting exactly when and...
On Our Radar | April 2026
The TwoSix team is back and ready to share what’s On Our Radar for April so that you can stay ahead of the always-evolving digital marketing landscape. This month, the TwoSix team discusses LinkedIn Carousels, Constant Contact and Canva Integration, Apple Maps...
Meta’s Major Glitch: Lifetime Budget Issues and AI in Ad Creation
Meta is currently experiencing a major glitch when it comes to lifetime campaign budgets and spending. Once last year, I had a campaign that spent its entire lifetime budget in one day. This was a campaign that was supposed to use its budget over 30 days. I contacted...
On Our Radar | March 2026
The TwoSix team is back and ready to share what’s On Our Radar for March so that you can stay ahead of the always-evolving digital marketing landscape. This month, the TwoSix team discusses new YouTube features, Meta ads, Instagram TV, and more! Keep reading to find...
The Cookie Crumbles (Or Doesn’t), and the Data DMOs Actually Need Right Now
We've all been subjected to the most exhausting "will they or won't they" saga in digital marketing history. The perpetual, almost-dead third-party cookie. For years, Google had the whole industry scrambling. They were going to phase out cookies in Chrome by 2022....
On Our Radar Highlight – Bot Filtering Is Changing Your Email Data (Don’t Panic)
If your open rates suddenly dropped from 35% to 10% overnight… you’re not alone. Email platforms, including Mailchimp and Constant Contact, are rolling out enhanced bot filtering that removes “fake” opens and clicks. These bot engagements can be caused by security...
6 Things DMOs Can Do Right Now to Increase their AI Visibility
While ChapGPT popularized generative AI use for the average person in November 2022, it took a few years for most organizations to start noticing their organic search traffic dropping. For Destination Marketing Organizations specifically, in Q1 2025, data I compiled...
On Our Radar | February 2026
The TwoSix team is back and ready to share what’s On Our Radar for February so that you can stay ahead of the always-evolving digital marketing landscape. This month, the TwoSix team discusses social media benchmarks, why your open rates are dropping, a new Meta app,...
On Our Radar Highlight – The “Ghost Traffic” that Distorted Your 2025 Reports
Did your traffic in GA4 jump at the end of December 2025? You’re not alone. Essentially every website got hit with bot traffic from China and Singapore — typically spiking right around December 15. It isn’t necessarily harmful; it just slipped through Google...