Loyalty survey reveals insights into travelers’ choices
A recent Facebook loyalty survey of 14,700 adults in the U.S. uncovered fascinating details on brand loyalty. The survey looked at five verticals, but also included airlines and hotels. Overall, the loyalty survey found 77% of people saying they return to their favorite brands over and over. 37% said they make repeat purchases and are loyal to a brand while 40% indicated they make repeat purchases but are not loyal to a company.
The findings shed some light on loyalty when it comes to travel, including:
- 23% of hotel brand loyalists value service and 21% value trust, while 31% of repeat purchasers value locations and 30% value price
- 23% of hotel brand loyalists are Millennials and 30% are Boomers
The survey found that frequency Facebook and Instagram users tend to be more loyal. People who use Facebook or Instagram more than five times a day were more than 1.25 times more likely to be brand loyalists. This underscores the importance of regular posting and engagement with audiences on social! More information on the loyalty survey can be found here.
Pinterest rolls out new ad types
As Pinterest looks for news ways to bring in revenue from its growing 150 million monthly active users the social network is rolling out new ads advertisers can use.
These three new ad types include Promoted App Pins to encourage mobile app downloads, One-Tap Promoted Pins taking users from the Pin to the source the content originated from and Promoted Video. The Promoted Video ads were previously only available in the UK but are now rolling out to other regions. Pinterest reports a 60% increase in views on the social network over last year.
Time will tell if these new ad types increase marketing dollars spent on the platform.