Profile Tags, Snapchat for Business and RIP Google+?
At this point, Google+ is a bit of a joke (much like the image to the right). Fortunately, for those who groan every time they realize a Google+ account is needed for Google accounts, the end of the dark times has come. Google has announced it will decouple Google+ profiles from its regular Google accounts.
The first service that will be affected is YouTube. This means that a Google+ account won’t be needed to upload videos or leave comments.
Google emphasized that the platform is not dead. While that may be true, it certainly isn’t helping Google+, which has struggled to attract users since it launched in 2011.
Facebook Profile Tags Coming?
Do your friends think you’re sassy? How about funny? They may soon be able to describe some of your qualities publicly on your Facebook profile through the use of profile tags, much as people do with certain skills on LinkedIn profiles.
Facebook is reportedly testing the feature out in New Zealand right now and is fully controlled by users, meaning any tags you don’t want to appear publicly will not. There’s no word just yet if the feature will be rolled out to the greater public.
Snapchat for Business Use
If you’re struggling to figure out how to use Snapchat for your business or CVB you certainly aren’t alone. Fortunately, there’s some great tips from Social Media Examiner you can check out here, but the five tips they provide boil down to:
- Give Access to Live Events
- Deliver Private Content
- Offer Contests, Perks or Promotions
- Take People Behind the Curtain
- Partner With Influencers
Of course, it’s important to first identify if a social network makes sense for your particular brand or business and to also ensure you can fully commit to using it so that in six months it’s become a ghost town account.