These workshops will guide members of the tourism industry through a series of social media best practices and tactical applications. The agenda will include discussions on trends, best practices, content marketing and promotional strategies. Those interested in participating can register now at this link. Attendees will also learn more about Pure Michigan’s cooperative online marketing opportunities.
“We are excited to bring this program to all the members of the Michigan tourism industry. Social media marketing is increasingly influencing how travelers discover, plan and share their trips,” said Dave Lorenz, Vice President of Travel Michigan. “It’s important for Pure Michigan to provide these types of learning opportunities to our industry partners to continually enhance our efforts throughout the state. We’re glad to have TwoSix Digital help lead the way with this comprehensive educational program that is a first-of-its-kind in the industry.”
There will be five individual workshops in cities throughout Michigan in the month of May. Here is the list for the workshop locations and dates:
- Marquette – May 3, 2016
- Traverse City – May 10, 2016
- Alpena – May 12, 2016
- Grand Rapids – May 17, 2016
- Detroit – May 18, 2016
“We’re really honored to be part of a program that is elevating the Michigan tourism and hospitality industry to new levels in the area of social media and digital marketing”, said Dave Serino, Founder & Strategist at TwoSix Digital. “This is the first ever statewide digital marketing educational initiative developed in the U.S. and it’s great to be part of it.”
Workshop attendees will have access to additional resources such as a self-assessment tool and an online learning library – which will include several how-to guides and updates on social media news and emerging trends. Each program will be limited to 150 total attendees.
Be sure to use and monitor the official hashtag, #PureMichiganEDU, for all of the online chatter related to this program. We look forward to seeing you there!