Changes Coming to Facebook Ads Some interesting new upgrades and changes are coming to Facebook ads! The social network made the announcement this week in order to prepare ad managers for what to expect. Facebook says the plan is to work harder for ad managers so they don’t have to work quite so hard (yay!) […]
Yelp Fraud, Netflix at Marriott and Twitter DMs Yelp Cracks Down on Fraudulent Reviews For some time now, business owners have raised concerns that fake reviews would occasionally pop up on their Yelp page. Now it seems Yelp is fighting back by adding evidence of review fraud if it finds reason to suspect a review […]
Most Popular City, Google Maps Everywhere, Instagram Ads Top Cities Listed London is the most popular city in the world. That’s according to Mastercard‘s latest Global Destination Cities Index, ranking 132 destination cities around the world in terms of total international overnight visitor arrivals and cross-border spending. This is the second year in a row […]
“Near Me” Traffic Doubles Year-Over-Year Users are increasingly using Google to discover local businesses and locations. Google reports that searches with the words “nearby” or “near me” have doubled year-over-year. Understandably, 80% of those searches came from mobile. This new data only reinforces the importance of businesses and locations registering and ensuring they show up […]
Client: Pure Michigan The Scope: Pure Michigan assigned TwoSix Digital the task to increase its Facebook page Likes to over one million. This made Pure Michigan the third statewide tourism page behind Hawaii and New York to cross this mark. Additionally, TwoSix Digital was asked to change the location origin of the Facebook users from predominately in-state to out-of-state. […]
Here is the Digital Engagement Ranking of the 50 United States Tourism Offices for Q1, April of 2015. You can view the entire Digital Engagement Ranking: US Tourism Office Edition, QTR 1, 2015 here. We would like to congratulate the states that have made the top ten: 1) Oregon; 2) Michigan; 3) Colorado; 4) Virginia; 5) […]
How Many Facebook Posts Per Week? The question constantly being asked: how often should we post on our Facebook page? There is no right answer, nor a silver bullet to magically reach every one of your page fans. However, Locowise did some digging and came across some interesting data after looking at more than 600 Facebook […]
Follow Along with National Travel and Tourism Week TwoSix Digital will be out and about for National Travel and Tourism Week starting on Tuesday. Senior Director of Strategy and Education Brian V. Matson will be in Gaylord, Michigan while Founder and Strategist Dave Serino will be in Waterloo Iowa CVB and The Outer Banks of North Carolina working with […]
Global Facebook Ad Spend You’ve heard it before: social media is becoming pay-to-play, and a new report seems to indicate that statement really is on the money. A new report from eMarketer estimates global spending on social media advertising will total $23.68 billion. That’s “billion” with a “b”. Most of the money will be spent […]
TwoSix Digital is happy to welcome 10-year tourism industry veteran, Brian V. Matson to the team as their Senior Director of Strategy & Education. Brian has been a part of the travel and tourism industry since 2003 where he started as a front line visitor service representative with the Fargo-Moorhead CVB. From 2005 to 2012 […]